Transforming Billboards into Unforgettable Marketing Campaigns with Jen Leberty

[00:00:00] [SPEAKER_01]: Entertainment Insights Don't take life too seriously.

[00:00:05] [SPEAKER_01]: Welcome to Brainsky Unleashed.

[00:00:10] [SPEAKER_01]: All right ladies and gentlemen, I'm excited today.

[00:00:13] [SPEAKER_01]: Today we have Jenn Leopardy.

[00:00:18] [SPEAKER_01]: Jenn Leopardy is the co-CEO of Billboards Inc.

[00:00:23] [SPEAKER_01]: That is billboardsinc.com.

[00:00:26] [SPEAKER_01]: And I mean you know when I think to myself what in the hell could I have on my show?

[00:00:33] [SPEAKER_01]: Let's talk billboards.

[00:00:34] [SPEAKER_01]: I mean billboards.

[00:00:35] [SPEAKER_01]: Nobody ever thinks of them, but yet they are there.

[00:00:38] [SPEAKER_01]: They exist and they are worth mentioning.

[00:00:41] [SPEAKER_01]: And so we've got Jenn Leopardy based in Hollywood, deals with billboards, puts billboards out

[00:00:48] [SPEAKER_01]: there in a way of marketing that's not your conventional billboard.

[00:00:53] [SPEAKER_01]: And so let's dive in.

[00:00:56] [SPEAKER_01]: Welcome to the program.

[00:00:56] [SPEAKER_00]: Thank you.

[00:00:57] [SPEAKER_00]: I am honestly I'm so excited to be here.

[00:01:00] [SPEAKER_00]: I feel like we got chemistry going on here because of our last conversation.

[00:01:05] [SPEAKER_00]: But I'm super grateful to be here.

[00:01:08] [SPEAKER_00]: I'm not in Hollywood though, but I am in Orange County.

[00:01:11] [SPEAKER_00]: But we did just recently launch a billboard on Sunset Boulevard on the corner of Braunstead

[00:01:17] [SPEAKER_00]: and Sunset right by the Hollywood sign during Grammy weekend right across the street

[00:01:23] [SPEAKER_00]: from KTLA building, right across the street from Netflix.

[00:01:26] [SPEAKER_00]: So we do do billboards in Hollywood.

[00:01:28] [SPEAKER_00]: So yeah, we do billboards nationwide, which is it's amazing.

[00:01:33] [SPEAKER_00]: Yeah, people don't think of billboards.

[00:01:37] [SPEAKER_00]: So talking about billboards, I'm like bring it.

[00:01:40] [SPEAKER_01]: Yeah.

[00:01:40] [SPEAKER_01]: Let's go.

[00:01:41] [SPEAKER_01]: All right.

[00:01:42] [SPEAKER_01]: Now before we dive in, very important point for all of those who are listening and that

[00:01:47] [SPEAKER_01]: is those who listen to my podcast all the time and of course now Jenn Leopardy's

[00:01:52] [SPEAKER_01]: listeners who are obviously going to be loving every moment of what we're producing.

[00:01:55] [SPEAKER_01]: There's a very important thing you must do right now.

[00:01:57] [SPEAKER_01]: Hit that damn subscribe button, like subscribe.

[00:02:01] [SPEAKER_01]: Five star reviews no less than that because less than that.

[00:02:03] [SPEAKER_01]: Come on, let's be real.

[00:02:04] [SPEAKER_01]: Leave that for somebody else.

[00:02:05] [SPEAKER_01]: That's bullcrap.

[00:02:06] [SPEAKER_01]: All right.

[00:02:07] [SPEAKER_01]: Here we go.

[00:02:08] [SPEAKER_01]: So you got into billboards.

[00:02:11] [SPEAKER_01]: You have you have a show now produced involving you, a cast and billboards.

[00:02:20] [SPEAKER_01]: What the hell?

[00:02:21] [SPEAKER_01]: What's up with that?

[00:02:24] [SPEAKER_00]: I question this every day.

[00:02:28] [SPEAKER_00]: In the last year, it has just been insanity.

[00:02:32] [SPEAKER_00]: Just a spiral of just like amazing doors opening and amazing brands that we've worked

[00:02:38] [SPEAKER_00]: with, amazing foundations we've been able to give back to.

[00:02:42] [SPEAKER_00]: It's not just a billboard.

[00:02:44] [SPEAKER_00]: And that's the thing that I want to let people know.

[00:02:47] [SPEAKER_00]: Anybody can do a billboard.

[00:02:49] [SPEAKER_00]: Maybelline can do a billboard, whatever.

[00:02:52] [SPEAKER_00]: Like everybody can do a billboard.

[00:02:53] [SPEAKER_00]: But the way we do the billboards is totally different.

[00:02:56] [SPEAKER_00]: It's an experience.

[00:02:58] [SPEAKER_00]: We provide an experience with the billboards and it's just it's different.

[00:03:04] [SPEAKER_00]: The billboards get a lot more exposure, a lot more eyes.

[00:03:08] [SPEAKER_00]: I mean, we have everything from drone experiences to red carpet events to it's a power of collaboration.

[00:03:14] [SPEAKER_00]: If you guys don't know what the power of collaboration is, then you're just not you're not running your business right.

[00:03:18] [SPEAKER_01]: OK, so we're going to we're going to we're going to dive in to that right here.

[00:03:24] [SPEAKER_01]: So unlike every one of your competitors, right, who puts up a billboard, you literally just said it.

[00:03:29] [SPEAKER_01]: You are not selling simply billboard material.

[00:03:33] [SPEAKER_01]: You are a marketing firm that is combining billboards billboards with experiences.

[00:03:41] [SPEAKER_01]: So give me an example. What would it look like?

[00:03:44] [SPEAKER_01]: Right. So let's say I am running my aviation charter broker, HexJet.

[00:03:49] [SPEAKER_01]: Everyone take a look if you need a private charter, go to that.

[00:03:52] [SPEAKER_01]: Listen, but let's just say I need a billboard right.

[00:03:54] [SPEAKER_01]: And I'm going to go to you because your billboards think it's obvious.

[00:03:57] [SPEAKER_01]: Right. You'd go nowhere else.

[00:03:59] [SPEAKER_01]: What does an experience look like?

[00:04:01] [SPEAKER_01]: What is this whole thing start to finish?

[00:04:03] [SPEAKER_01]: You're going to sell me something and it's going to be great.

[00:04:06] [SPEAKER_01]: You believe in your product.

[00:04:08] [SPEAKER_01]: Help me understand what the heck it is.

[00:04:12] [SPEAKER_00]: So first and foremost, we are a full service marketing agency with an emphasis of billboards.

[00:04:19] [SPEAKER_00]: So we started off with just billboards.

[00:04:22] [SPEAKER_00]: Right. And then we started incorporating all these other avenues and ways to actually help brands grow, elevate them to the highest capacity.

[00:04:30] [SPEAKER_00]: You go get you in and you go takes you right back out, especially in the show.

[00:04:34] [SPEAKER_00]: So basically a billboard experience, it could be anything from just launching the billboard to a billboard launch with a launch party with I mean we have we throw some of the best parties ever.

[00:04:49] [SPEAKER_00]: The best launch parties ever.

[00:04:51] [SPEAKER_00]: You can have a drone experience to go out to your billboard to capture, you know, the launch of it.

[00:04:56] [SPEAKER_00]: We can do a launch parties underneath the billboards.

[00:04:59] [SPEAKER_00]: It's just there's there's so many different things that you can do along with the social media push that we provide.

[00:05:06] [SPEAKER_00]: So when your board goes up, not only does it go up and like there's eyes and impressions that can actually see the billboard, but everybody within our inner circle in our ecosystem help push and say like don't see this board.

[00:05:18] [SPEAKER_00]: And so it creates not only a physical experience, but also a digital experience.

[00:05:24] [SPEAKER_01]: Okay, so because you're a marketing firm, you're crafting a message right.

[00:05:30] [SPEAKER_01]: I mean for whatever the company is you are the ones crafting the message you are the ones designing the board you are the ones coming up with the experience.

[00:05:38] [SPEAKER_01]: So, you know if if you're taking on a new client, let's let's imagine the client is a local roofing company for example.

[00:05:47] [SPEAKER_01]: What are you doing for this client to actually dive in to get a better message for the client to get the best use of the billboard.

[00:05:55] [SPEAKER_00]: Well everything nowadays, if you don't have social media or a website, first and foremost, you're probably not getting that added value.

[00:06:05] [SPEAKER_00]: You know you kind of have to have like that social media push so like we can do the social media management.

[00:06:12] [SPEAKER_00]: We can do the actual thing to have people come and physically be there and talk and network.

[00:06:17] [SPEAKER_00]: We can have the billboard giving it that wow factor that actually reels the people into kind of be like oh wow this is amazing you know take you a little more serious.

[00:06:27] [SPEAKER_00]: Not only that we've created different programs like a brand ambassador program so that you can have other people helping and promoting the different billboards.

[00:06:37] [SPEAKER_00]: We've created an outreach program which we give back to different foundation.

[00:06:41] [SPEAKER_00]: So not only are we elevating brands, we're able to give back to foundations as well which is something that a lot of people don't even think to do you know so it's just a cool concept.

[00:06:53] [SPEAKER_01]: No I you know I love the concept because I mean here I am I'm hearing this and thinking okay you know I'm John Q.

[00:06:59] [SPEAKER_01]: Ruffer right and my marketing firm is trying to set up experiences where they can help me capture prospects and feed me those prospects to help me close business all the while providing better messaging right.

[00:07:15] [SPEAKER_01]: Am I getting that correct?

[00:07:18] [SPEAKER_01]: Yeah.

[00:07:19] [SPEAKER_01]: Wow.

[00:07:20] [SPEAKER_01]: You're getting it correct.

[00:07:21] [SPEAKER_01]: I don't know of a lot of marketing firms that offer that is that very common?

[00:07:24] [SPEAKER_01]: I mean maybe in my area that's a I don't know of any of them that go yeah listen you know we're gonna we're gonna work the room for you.

[00:07:31] [SPEAKER_01]: We're gonna add people to the room to capture that for you.

[00:07:34] [SPEAKER_00]: You know somebody asked me one time they were like if you were to be in the spotlight and you were able to what is it that you would do with it and I told myself I would want to be an advocate for kids.

[00:07:52] [SPEAKER_00]: I want to be able to give back to people that don't have voices.

[00:07:56] [SPEAKER_00]: I would be able I would want to help businesses get the exposure that they deserve because I remember I started a business prior to billboards Inc and nobody supported me people.

[00:08:06] [SPEAKER_00]: I remember building a website with like newborns and stuff like I remember staying up all night like when my kids are sleeping or waking up or whatever trying to like build a business so if we can provide something or like have a service that actually gives back and helps these

[00:08:22] [SPEAKER_00]: brands actually elevate I feel like that's something that not a lot of people do a lot of people want to work against each other and not with each other.

[00:08:29] [SPEAKER_00]: Yeah, it is going to either like take away instead of add value and I think with billboards Inc we're here to compliment each other we're here to provide experience we want everybody to come up and elevate with us as we grow to you know so it's not

[00:08:44] [SPEAKER_00]: we're working against you we're working with you not only with the billboards but also there's the entire experience you know.

[00:08:50] [SPEAKER_01]: But it almost sounds like working with you guys is is a combination of doing serious business but also.

[00:08:59] [SPEAKER_01]: It's a party I mean you guys are literally a party as you accomplish something man that's cool or am I completely getting that wrong no I mean I'm not I'm a party to like 8730.

[00:09:15] [SPEAKER_00]: And then I'll turn into a pumpkin but I'll tell you what no we we just we do a lot of people we have a lot of connections that like I said the power of collaboration is such a beautiful thing because other people have businesses and value that they can add into.

[00:09:32] [SPEAKER_00]: You know in making experiences more amazing to provide that more amazing bliss for these people that are you know opening businesses or hitting milestones and whatever it is we really create an ecosystem of family where everybody can bring something to the table

[00:09:49] [SPEAKER_00]: and everybody is able to generate like an income or you know break bread amongst each other and be able to keep everybody's elevation going as you know we grow they grow or you know and just keeping it going it's not about doing the one off it's about.

[00:10:04] [SPEAKER_00]: Continuously working together one of our drink companies we worked with for a year now and they've been at our events and all of our boards and all this stuff they just got distribution to target which is like it's huge just like such an awesome thing.

[00:10:20] [SPEAKER_00]: And it's all because of the power of collaboration I think we did it but in the end of the day you know it really takes a team of people and I think that's where a lot of people lose sight.

[00:10:32] [SPEAKER_00]: You can't do things alone you just you can't know it's too hard to do things alone.

[00:10:37] [SPEAKER_01]: So are you at liberty to share what we can get a target for this drink company.

[00:10:47] [SPEAKER_00]: Yeah, the acid rainwater you go to get acid rainwater at Target there's no alcohol in it be 12 vitamins be healthy be strong so you can hit your goals.

[00:10:58] [SPEAKER_01]: So, so because of your efforts and in conjunction with the relationship that you've developed with that company acid rainwater went from relatively unknown to the shelves of Target yes.

[00:11:12] [SPEAKER_00]: Yeah, that just for big distribution we helped push I don't want to take credit for that or just billboard Z, but it just goes to show that like when you stay consistent and you're constantly pushing something.

[00:11:25] [SPEAKER_00]: It's just more doors continuously open up I mean even for billboards Z.

[00:11:30] [SPEAKER_00]: We started. We did our very first billboard a year and a half ago, and it was literally just like 10 friends that came together that wanted to elevate each other we were all different.

[00:11:40] [SPEAKER_00]: We all had different businesses, and it was just a team effort to come together and want to billboard and everybody took a piece of the pie to be able to make it go up.

[00:11:49] [SPEAKER_00]: And now it's like a year and a half later we've launched 28 billboards. We've worked with seven foundations, we've it's just it's just insanity because the more people that you bring into your community and start working together.

[00:12:02] [SPEAKER_00]: It's like amazing things are end up happening you can really make a difference.

[00:12:06] [SPEAKER_01]: Okay, so then I gotta put you on the spot, which is you're talking about your community right you're talking about Orange County, which I blundered that in the beginning so I'll own it.

[00:12:18] [SPEAKER_01]: But still you're getting into Hollywood.

[00:12:20] [SPEAKER_01]: But you also mentioned across the country so how would someone in Missouri or Pennsylvania or Idaho or Iowa which is a total flyable state if you ask me.

[00:12:35] [SPEAKER_01]: How would they work with you and benefit from the relationship with you.

[00:12:40] [SPEAKER_00]: Well, we can launch billboards nationwide worldwide. And we also we just launched probably 16 billboards in Times Square.

[00:12:52] [SPEAKER_00]: We are actually going to New York in a month. So if it's a worldwide type of brand depending on what kind of brand it is that they have.

[00:13:02] [SPEAKER_00]: They can hit different cities with us because we're going to be going to a winery in Temecula, we're going to Northern California, we're going to be going to Miami.

[00:13:10] [SPEAKER_00]: We have all of these different places that we can go we can bring their brands with us to give that added brand value and exposure so I guess these are questions that I usually ask people like what what is it what are your goals for your brand and what is it going worldwide.

[00:13:26] [SPEAKER_00]: If not then maybe they just want something as simple as like a billboard in their city to give it exposure right there in their hometown.

[00:13:35] [SPEAKER_00]: It just kind of depends what the actual brand's goals are you know.

[00:13:40] [SPEAKER_00]: But I mean the world is like your your compass you could really do anything that you want but it's like what are you trying to do with your brand.

[00:13:48] [SPEAKER_01]: All right. So let me let me play with you for a moment.

[00:13:52] [SPEAKER_01]: You're the CEO co CEO of the company and some guy comes you we're going to call my we're going to call myself today we're going to call myself Dr. Brainski and I am a medical doctor.

[00:14:03] [SPEAKER_01]: And I have a practice in a small town in Pennsylvania, none of this by the way is true but that's okay.

[00:14:10] [SPEAKER_01]: And I want to have my face on a billboard.

[00:14:14] [SPEAKER_01]: I want to promote my practice.

[00:14:17] [SPEAKER_01]: What are you going to tell me what do you what do you think right out of the gate your gut says hey you know we're going to help you this way.

[00:14:22] [SPEAKER_01]: What does that feel like.

[00:14:25] [SPEAKER_00]: And for probably a doctor he's going to most likely be trying to generate business within his city and he's not sure probable a traveling doctor and what.

[00:14:39] [SPEAKER_00]: No global brown.

[00:14:41] [SPEAKER_00]: Yeah, he wants to probably do something in his city.

[00:14:45] [SPEAKER_00]: He might want to do like a grand opening type of situation for his location.

[00:14:51] [SPEAKER_00]: Do you know the billboards are up for a month.

[00:14:54] [SPEAKER_00]: So have like a drone experience go out and capture that so that he can provide the content content within his social media.

[00:15:03] [SPEAKER_00]: Yeah, I mean that's what I would do if I was you a doctor that was like coming into the air was in this city or people to know my face, know who I am, provide the experience to them at my office come to my office see where we're at where we're located what we do.

[00:15:17] [SPEAKER_01]: Yeah, and just bring people in to see it experience with that doctor then keep acid water in the waiting room so people could also be part of that network.

[00:15:28] [SPEAKER_00]: Yeah, and that's another thing for brands like say acid rainwater.

[00:15:33] [SPEAKER_00]: I mean they want to go worldwide so if that would be a great collaboration for them and then it also on social media it would be giving them that push and giving them the eyes on say their social media you know because now more people are helping push it and giving it more awareness because the more people, the more likes you get you know the more views you're going to get the more.

[00:15:55] [SPEAKER_00]: You know people are going to be talking to you reach out to you.

[00:15:59] [SPEAKER_01]: So at least, you know, to me I look at this and I think man.

[00:16:05] [SPEAKER_01]: Not only would I be getting good marketing, obviously, not only would I have a billboard or billboards of some kind depending on what the brand is.

[00:16:15] [SPEAKER_01]: But it's part of the network, you know it's it's it's all about the network you're on right what was that I think it was Verizon's tagline there all about the network around.

[00:16:23] [SPEAKER_01]: But, you know, yeah, you literally could be tied in with people who have water. You got the billboard, maybe you've got other people within the networks that makes sense to collaborate with and and you're you're helping your clients all rise at the same time.

[00:16:41] [SPEAKER_00]: Bad ass. Yeah, no, it's like plugging and placing people without setting up like boundaries like oh people can't work with each other or oh you know gatekeeping that's a great word for it like gatekeeping your ecosystem we're not gatekeeping our ecosystem we're building an ecosystem of family so that people can work together and people want to work together, and then the right people can plug and place people into their universe that to help them out.

[00:17:11] [SPEAKER_00]: To elevate and to provide that added value and again when you build a business. That's not normal people don't want a lot of people don't understand that they want to gatekeep, they don't want you to do well that your strain strangers will root for you more than the people that are right next to

[00:17:30] [SPEAKER_00]: And it's sad because it shouldn't be like that. You know, it really shouldn't be like that and I've been noticing billboard think is one of my second companies. And it's even worse now than it was before before I did like baby clothes so now these bigger opportunities and experiences, I mean, people fall off all the time when you're thinking about why they don't want to root for you because they see you succeeding or opening more doors or.

[00:17:59] [SPEAKER_01]: Well, sad. All right, then let me ask sort of dumb question.

[00:18:04] [SPEAKER_01]: Why don't people work with you? What do they normally tell you like I mean if you if you're pitching them on your service and they say no why why do they normally say no.

[00:18:12] [SPEAKER_00]: I don't think it's people not working with me. I think it's when the closest people to you that don't support you like you start a business right your business starts doing well and you start succeeding and doing well to be like your brother.

[00:18:29] [SPEAKER_00]: Like my brother like where are you what are you doing? Why aren't you coming over all the time? It's like because I am I'm an entrepreneur. I'm a business owner. I have two kids. I don't have time to come over. I have to work when my kids are sleeping or I have to work during these small moments in time. So it's just a different I think lifestyle when you're an entrepreneur.

[00:18:51] [SPEAKER_00]: It's just it's different is a different mindset and then if you're not an entrepreneur, you don't get it. You'll never get it.

[00:18:58] [SPEAKER_01]: What is the what's the vibe like? I mean do you are you all working out of an office or you are home based?

[00:19:04] [SPEAKER_00]: We are all home based but we were looking for a satellite office recently because we're going to start going to a bunch of different cities.

[00:19:13] [SPEAKER_00]: And just getting more like having you know spaces where we can go and work and just really make an impact on a broader level worldwide nationwide and just always be working as we're on the go.

[00:19:28] [SPEAKER_01]: So what's the what's the vibe like? You know so I mean if you're yeah if you're remote chances are you're probably zooming or WebExing if anyone uses that certainly teams you know what's what's the vibe like?

[00:19:39] [SPEAKER_01]: I mean do you like meet with your team all day every day? You guys have like one hour call and then everyone kind of does their own thing.

[00:19:45] [SPEAKER_00]: How's that work? Me and my partner Will, Will of All Trades we talk probably like 75 times a day.

[00:19:52] [SPEAKER_00]: He probably hangs up on me and called back. We talk all the time. We're always making moves. We're always opening new doors.

[00:20:01] [SPEAKER_00]: We're always you know plug and placing people and we're just constantly just like figuring out ways to make more experiences through our billboards, our events, through the social media management.

[00:20:16] [SPEAKER_00]: And just figuring out different foundations that apply to us in our lives and how we can bring them into and incorporate into our universities.

[00:20:24] [SPEAKER_00]: We do tons of zoom calls for new brands like drink brands, clothing brands, all these things.

[00:20:32] [SPEAKER_00]: We do face to face zoom calls a lot so there's a lot of that. Yeah and honestly I literally just don't have time anymore.

[00:20:41] [SPEAKER_00]: I get so mad people are like can you get on this call in five minutes? I'm like no! So it's a you got to catch me next week and you got to tell me what day you're available.

[00:20:49] [SPEAKER_00]: That's how it is lately. And I get it when people say now like you have to schedule things. Yes.

[00:20:56] [SPEAKER_00]: It's like people with kids you just don't have that time where you're just like always free and you can jump on a call and now you got to schedule it.

[00:21:05] [SPEAKER_01]: It's the only way it works. Or your kids are up your ass when you're trying to record some sort of content or you're having a meeting or whatever that is.

[00:21:13] [SPEAKER_01]: So is your is the company set up for scalability at this time or no?

[00:21:19] [SPEAKER_01]: Like if you had explosive growth what would happen?

[00:21:22] [SPEAKER_00]: So that is a great actually a great question.

[00:21:26] [SPEAKER_01]: Because I'm a great guy and I ask great questions.

[00:21:29] [SPEAKER_00]: No you are a great guy. In the last year we have launched 28 billboards. I mean you probably don't know anybody that has done that.

[00:21:37] [SPEAKER_00]: I've been on 16 of them. I'm literally the queen, the billboard queen that's what they say.

[00:21:42] [SPEAKER_00]: But I just wanted to be on one and now I've been on 16.

[00:21:46] [SPEAKER_00]: So it's interesting but we're really trying to implement in the last like six months big time our foundation, contract systems, people that do our debt, who is doing the backend, the bookkeepers, the customer service.

[00:22:04] [SPEAKER_00]: So all of this is coming into effect a lot in the last six months.

[00:22:08] [SPEAKER_00]: So that is a great question because we are currently in development for a reality TV series called Billboards Inc. with Deanna Lynn Productions.

[00:22:17] [SPEAKER_00]: Shout out Deanna. She's a blessing.

[00:22:19] [SPEAKER_00]: She saw a show within what we were doing and when this is on network it is going to do that and it is going to be an influx of business.

[00:22:29] [SPEAKER_00]: So that's one of my major things. My deliverables I have to provide them in a way that I want everybody to be happy.

[00:22:38] [SPEAKER_00]: I want everybody to walk away and have an amazing experience.

[00:22:41] [SPEAKER_00]: I want everybody to have that experience that I had when I was on my very first billboard because we're all worthy to feel that and I think it's such an awesome cool feeling that like we need to have our ducks in a row so that we can keep providing those experiences to people.

[00:22:57] [SPEAKER_00]: When they do come in and they have our services and that is important to me.

[00:23:02] [SPEAKER_00]: We were built on a foundation of family, unity, diversity and the power collaboration.

[00:23:08] [SPEAKER_00]: So if we could provide that to everybody that works with Billboards Inc. I mean that's a blessing to me.

[00:23:15] [SPEAKER_00]: So yeah we are in that stage and we're going to make sure that we do.

[00:23:19] [SPEAKER_01]: Yeah so it sounds like because of the TV show that's going to increase your exposure significantly right?

[00:23:29] [SPEAKER_01]: And so there is only so much time in the day for you and your partner and maybe the handful of people that you have on your team.

[00:23:37] [SPEAKER_01]: And so the bandwidth is going to get stretched really, really hard.

[00:23:41] [SPEAKER_01]: Being a guy who's managed to overextend his company at one point and implode the damn thing because I wasn't prepared for that level of growth.

[00:23:51] [SPEAKER_01]: You know I certainly encourage you to really just pump the brakes for a moment and consider how you can quickly onboard and get people to the point where they can do what you do.

[00:24:05] [SPEAKER_01]: So onboarding, training, implementation with as few speed bumps as possible because without that you could end up imploding and it's an ugly place to be.

[00:24:17] [SPEAKER_01]: It's brand damaging, it's harmful especially if you're going to launch a show.

[00:24:21] [SPEAKER_01]: But that said I think now would be a really great time to at least open door for you to be able to have talent find you right?

[00:24:33] [SPEAKER_01]: So I mean there's certain personality types and talents and skills that you've got to be looking for right?

[00:24:39] [SPEAKER_01]: So who is it that is ideal that you'd be like man I wish that this type of individual could join my team?

[00:24:45] [SPEAKER_00]: I'd actually like to have college students, people that are just moldable to come into our universe and that we can help be able to make money and teach them this trade.

[00:24:59] [SPEAKER_00]: I think that it's not a normal thing right?

[00:25:01] [SPEAKER_00]: You don't really hear about a billboard mogul or something like that but just be younger demographic and teach them how to be entrepreneurs because you know what my parents didn't teach me how to be an entrepreneur.

[00:25:14] [SPEAKER_00]: I figured that out when I had my first son Arrow who he's my direction and then my thriver is my reason to keep going.

[00:25:21] [SPEAKER_00]: Like I had to have kids to be taught how to be an entrepreneur because I was in a survival mode.

[00:25:27] [SPEAKER_00]: So if I could be able to implement that into like the next generation and give these opportunities to them, I just feel like they can be so amazing.

[00:25:38] [SPEAKER_01]: So basically what you're doing right now is you're speaking to your market, you are broadcast, your voice is going out there right?

[00:25:44] [SPEAKER_01]: And I mean you have the ability to share this and again, I'll say it again, every one of the people who are your friends who are listening to this need to share this content because what's happening is what you've got to be doing is give these people who you're speaking to,

[00:25:59] [SPEAKER_01]: these college kids who are looking for a career, who maybe have a little bit of you know, who have some game right?

[00:26:06] [SPEAKER_01]: Who want to do big things, who want to be entrepreneurial, who have that inner spirit.

[00:26:11] [SPEAKER_01]: You want them to be able to reach out to you so that way you can fill that funnel. So how would they find you? This is a shareable moment. How would they find you?

[00:26:20] [SPEAKER_00]: DM me, they can email billboardsenterprisesllc.gmail.com or DM me, find us on Instagram, billboardsinc.

[00:26:34] [SPEAKER_00]: You can reach out to me directly, Bobo Rocker Collection on Instagram. Yeah and just reach out because we're always looking for ways to like I said, plug and place even if it's not that they wanted to be a billboard mobile,

[00:26:47] [SPEAKER_00]: they have a service or a brand that they created and we can implement it into our activations or events or we just know somebody that's actually doing something that they can be part of like we're like I said, we're not gatekeepers.

[00:27:01] [SPEAKER_01]: We want people to do well and break bread and succeed and elevate each other. Well you're going to need it because you're going to have a show that's going to be popular that people are going to love, they're going to share, they're going to talk about

[00:27:12] [SPEAKER_01]: and then you will continue to grow and that growth has to be handled and so again, for anyone that actually wants to be a part of this and this is an interesting tide to be a part of.

[00:27:24] [SPEAKER_01]: I encourage you to reach out and explore it and the timing may not be right immediately but that doesn't mean that your email address, your phone number, your name disappears from a Rolodex, totally dating myself.

[00:27:36] [SPEAKER_01]: But it's a great opportunity for you to connect with somebody.

[00:27:41] [SPEAKER_01]: Jen Loverty has got something very special here and there's a lot of potential for growth, a lot of potential for a phenomenal career that can come from this

[00:27:51] [SPEAKER_01]: and it doesn't necessarily matter whether you're a business owner or you're someone who's really just looking to elevate your career or even elevate your business because let's be honest, she's going nationwide, she's going international.

[00:28:01] [SPEAKER_01]: So if you're a marketing person and you want to connect, now would be a great time to do it.

[00:28:05] [SPEAKER_01]: And so unfortunately we are running low on time.

[00:28:11] [SPEAKER_01]: You obviously are an extremely busy person.

[00:28:14] [SPEAKER_01]: Leave us with a little bit of wisdom and I guarantee we're going to talk again. I want to see how things are going.

[00:28:22] [SPEAKER_00]: Oh yeah, no. I just think that people need to know that power collaboration is a beautiful thing.

[00:28:30] [SPEAKER_00]: And everybody should remove the ego and have the experience and everybody will live a happy life and they'll be able to elevate their brand.

[00:28:40] [SPEAKER_00]: So remove the ego, have the experience and honestly that is what Billboard's Inc. is about.

[00:28:46] [SPEAKER_00]: We're creating a family and an ecosystem of people that just we want to work together and we want to work with you.

[00:28:51] [SPEAKER_00]: So hit us up because we're going to get to awesome places.

[00:28:54] [SPEAKER_01]: I'm game. I mean, let's go.

[00:28:56] [SPEAKER_01]: Jen Liberty, thank you so much for joining the program and we are going to have to follow up with you again in the future because I see something really awesome here.

[00:29:03] [SPEAKER_01]: And I can't wait to see where it goes especially after the show launches which I think would be a really great time for a follow up.

[00:29:09] [SPEAKER_00]: Yeah, let's go. We'll do a Billboard.

[00:29:13] [SPEAKER_01]: Boom, there it is.

[00:29:17] [SPEAKER_01]: I don't know. I've been told I have a face for radio.

[00:29:21] [SPEAKER_00]: That's cool. Get started radio. We'll get you on it. We'll do a Billboard. We'll do all the seating.

[00:29:25] [SPEAKER_01]: There you go. Okay. Well, Jen, Jen Liberty.

[00:29:28] [SPEAKER_00]: Thank you so much. I appreciate time. I'm really grateful for your time too. So thank you so much for having me. I appreciate it.

[00:29:35] [SPEAKER_01]: Absolutely.