Revolutionizing Revenue: Find Out How Marco Torres Turns Vacant Rooms into Gold

[00:00:00] Entertainment. Insights. Don't take life too seriously. Welcome to Brainsky Unleashed.

[00:00:09] Hello and welcome everyone to Brainsky Unleashed. Today we have Marco Torres and Marco.

[00:00:17] I want to have him on the show because he does something for businesses that really helps in

[00:00:23] a way where most businesses continue to just shoot themselves in the foot. He helps businesses

[00:00:28] stop discounting. He helps businesses with incentives instead of discounting to help them

[00:00:36] become more profitable. I think the one thing that we as business owners do is we discount the

[00:00:40] living crap out of things and then look at us, we have revenue and then look at us, we've made the

[00:00:44] one. So welcome to the show. Thank you for having me. I look forward to this conversation.

[00:00:52] Absolutely. So let's start a little bit first of all with your background.

[00:00:55] I want to tell the audience a little bit about you and then we'll get into

[00:01:01] why you do what you do and how it works. Cool. Yeah, I have been an entrepreneur most of my life.

[00:01:09] I have worked in the corporate world as well. I've done a lot of direct sales.

[00:01:14] I've done everything from owned by the age of 23. I own five restaurants and a night club

[00:01:19] throughout the Caribbean, Puerto Rico and the Virgin Islands. I sold those to four out of those

[00:01:25] five to Taco Bell when they first came to Puerto Rico in the mid-80s. Then we went on to, got into

[00:01:35] internet marketing to make a long story short here. Fast forward, got into internet marketing

[00:01:39] in 1986, a very early adapter of online marketing. Email marketing was mostly what I was doing at

[00:01:46] that time back when everybody had AOL accounts. But anyway, I've generated over a billion dollars in

[00:01:52] online sales in my career path online either for my own companies or clients or companies I worked for.

[00:02:01] For the last 10 years or so I've been in the travel space with my own companies

[00:02:07] and we got into a company that I really love today is called MarketingBoost.com. We support

[00:02:13] and serve business owners around the globe with, as you mentioned, travel incentives and other incentives

[00:02:19] that help business owners stand out from the crowd and be able to add value to whatever

[00:02:26] they're called to action is instead of discounting. I love that. All right. First of all,

[00:02:31] you mentioned that you've been able to generate over a billion dollars of revenue

[00:02:37] in your time in business. First of all, congratulations. That's a big deal.

[00:02:41] That is not easy to do. That takes skill. Second, five restaurants and you survived.

[00:02:49] That in itself is huge because talk about a very difficult industry to actually make money in

[00:02:54] and to sell the Taco Bell. Wow. All right. So clearly you've got some street cred. Now,

[00:03:00] the only bone I have to pick with you is all the spam you might have sent me when I was on

[00:03:03] AOL. Yeah, I was a spammer before they called it spam even.

[00:03:12] Niam, I probably succumbed to that back then because we all were suckered by whatever you

[00:03:18] were probably producing back then. So just to get it out, I forgive you.

[00:03:23] Well, back then most of your listeners are probably not,

[00:03:27] I don't know how old you are, but if you're watching this on video,

[00:03:29] you can see I'm no spring chicken. And so back then people, our computers, if you recall,

[00:03:35] they used to bring, bing, you've got mail like the movie. I got my start with the internet.

[00:03:40] I mean, I was an early adopter of AOL way back in the early 90s.

[00:03:44] Right. We paid our $19.95 a month for the internet.

[00:03:47] That was right. Yes.

[00:03:49] And we wanted those emails because that reminded us we were getting our $20 a month

[00:03:56] worth. I hope we could log into those emails and see the special offers and

[00:04:00] women especially, they've always said they were our biggest clients back then. People loved,

[00:04:05] women used to love coupons in the newspaper and click got the coupons in the newspapers.

[00:04:09] Well now the internet was the new way of getting offers and coupons and

[00:04:14] filling up your inbox today. Well, email marketing still works.

[00:04:18] Still one of the most successful ways of communicating with your leads and prospects

[00:04:23] and clients. Obviously, we don't get the open rates we used to back in my day,

[00:04:27] but it still works. As much as the internet has evolved over the last 25 years or whatever,

[00:04:34] it, believe it or not, email still is a functioning and very important part of

[00:04:40] your marketing mix.

[00:04:41] Oh for sure. But this kind of takes me back, right?

[00:04:43] So before we jump into where we're at today, let's go to the

[00:04:49] core entrepreneur behind those glasses. You saw an opportunity when AOL existed.

[00:04:57] How did you see that opportunity? What the heck possessed you? What clicked with you back in

[00:05:03] the day for you to be like, yeah, you know what? I'm going to send random stuff out to people.

[00:05:07] How did that even work?

[00:05:09] Thankfully, I was a director of marketing for a big company in South

[00:05:16] South Florida or Central Florida. The owner of the company was David Siegel.

[00:05:21] I was running all the internet marketing for the biggest time share, was privately held

[00:05:26] time share resort company in the world. Which one is this?

[00:05:31] Westgate Resorts.

[00:05:33] I'm going to disclose. I have succumbed to the marketing of time shares. I do own

[00:05:40] Holiday Inn Club Orange Lake. I did call for it.

[00:05:44] Yeah. Well, that was a big part of the marketing of those, you know, and all the different Orlando

[00:05:51] time share resorts were emulating what I did. But the owner of Westgate Resorts, David Siegel,

[00:05:56] way back in 1994, kept saying over and over every marketing meeting, we've got to get on

[00:06:03] the internet. That's the future. We've got to have a presence on the internet.

[00:06:09] And eventually I left his company and started playing around with the internet and never left

[00:06:15] my mind. I've got to figure out the internet. So I went on my own, started different things,

[00:06:21] started, you know, I had a garage full of servers in my garage. I was emailing from my

[00:06:27] learning code and learning HTML and building email landing pages and working with every other

[00:06:33] affiliate marketer back then. You know, you'd come up with offers and anybody with an email

[00:06:39] database would take your offers and throw them out there and get paid per, you know,

[00:06:43] paid per acquisition or paid per sale kind of thing. And before you knew it, I had,

[00:06:48] you know, like 100 million emails a month going out the door. But long story short,

[00:06:53] you know, I went back to David Siegel after I left his company. I went back to him in the

[00:06:58] year 2000, actually in December 1999. And I pitched him on, you know, I've got the solution now. I've

[00:07:05] learned it to blow you up on the internet. By that time they had, you know, years have gone by and

[00:07:11] his company had tried to become successful on the internet, spent hundreds of thousands of dollars

[00:07:15] trying and really had no presence. And so I went back to him then and I said, look, I've figured

[00:07:22] it out. I can make you two, you know, hundreds of millions of dollars on the internet.

[00:07:26] Just I want to come on back on board to do this for you. And I negotiated a unique deal,

[00:07:31] added employee quasi employee and private owner business, you know, entrepreneur relationship,

[00:07:38] where if I delivered on what I promised him, I'd make a lot of money. And so I did versus just

[00:07:42] being the employee. And we took him from literally nearly zero revenue in online sales to

[00:07:50] over $200 million a year by the time I left in 2008 when it came to a crash and burning

[00:07:55] stop. Wow. I mean, that's that's a heck of a performance. So you figured out the secret sauce,

[00:08:02] right? And now we're going to fast forward a little bit. You still understand the secret sauce,

[00:08:07] which is great. But then you've parlayed it into something else. And you've gotten involved now

[00:08:11] with trying to help smaller and medium sized businesses or I guess midsize businesses

[00:08:16] with not discounting. So first of all, what made you decide to do that versus

[00:08:22] continuing this where you work? Well, in 2008, as I mentioned, it came to a crash and burn because

[00:08:29] I had to lay off, you know, the whole world was affected by the economy, the crash, right?

[00:08:34] I had to lay off 2000 telemarketers that I had on my team back then. And then and then I got

[00:08:40] laid off. And, you know, starting I never expected to be in mid 40s, mid life crisis

[00:08:48] there figuring out how I'm going to start over. I had multiple other businesses on the side and

[00:08:54] they all crashed and burned as well. And I was trying to I got into the travel space again with

[00:08:58] a couple of new partners a couple of years later, about 2010 before we started back up a new

[00:09:04] travel business. And that was growing really quick. And I kind of want to tell this story

[00:09:07] just so you know how how marketing boost came about, which is the incentive business today.

[00:09:12] So we got involved in marketing and our own our own travel website with some different partners

[00:09:18] that I had. And that was blowing up really good. It was growing very fast. But we wanted video

[00:09:25] testimonials. And we kept you know, we just knew if we only had a bunch of video reviews,

[00:09:30] video testimonials, we would be able to leverage that into hundreds of more transactions a day a

[00:09:36] week a month. If only we could get people to film selfie testimonials from the beaches of

[00:09:42] the hotels and resorts who are promoting, we couldn't get anybody to really do it hardly anybody.

[00:09:46] So we came up with an idea to offer them a bonus vacation. And we also had a different process,

[00:09:52] which I recommend anybody listening take advantage of this idea still works today. We still use it

[00:09:57] today. We would do a survey with our two our clients when we felt they were at their when

[00:10:03] they should be at their peak of happiness, which in our case was the day after check-in to

[00:10:09] their hotel that they bought from us. So the day after check-in, we send them an email and a text

[00:10:12] message saying, Hey, how's the hotel you booked with us living up to your expectations? You know,

[00:10:18] how's our service so far? Can you give us a score of one to five? Give us a star rating? Where

[00:10:23] do we fit in? And if they gave us a four or five, we immediately automatically with

[00:10:28] auto responders, we reply back, Hey, we're thrilled that you're loving the hotel

[00:10:33] you're staying at. Would you do us a huge favor help us spread the word about that hotel

[00:10:37] and their brand and our brand. And if you'll brag about their brand in ours on video,

[00:10:42] we're going to reward you with a bonus trip three nights in either Orlando or Las Vegas.

[00:10:47] So that worked like a charm before we knew it. We had hundreds of these video reviews coming

[00:10:52] in and it also told us if they did give us a one, two or three star rating,

[00:10:57] then we were aware of it versus the rest of the public. We let them vent with us.

[00:11:02] So now we could fix that problem, do our best to solve the issue

[00:11:06] before they got upset and went online and post a negative review. If they were raving

[00:11:11] already happy four or five star review, you know, happy clients, we would ask them to help.

[00:11:16] Then those people, we would, you know, ask, can you tell the world about it and film a selfie

[00:11:20] video? Anyway, now we had hundreds of these testimonials coming in and we were

[00:11:25] leveraging those all over our website generating thousands of additional sales.

[00:11:28] Well, we had to turn that campaign off because it was expensive to give those

[00:11:32] winners the people who did that extra work. That's what I was going to ask about that.

[00:11:36] I mean, so essentially, I mean, by doing this year, you're getting all of this,

[00:11:41] you know, really good customer feedback. And so were you actually successfully

[00:11:45] monetizing the customer feedback when you're giving away three nights? I mean, that,

[00:11:51] well, obviously, obviously it was expensive for us, but we got those video testimonials

[00:11:58] that social proof that we needed to leverage that all over our website, our social media pages,

[00:12:03] our YouTube channels, our TV commercials, et cetera. And that was just a game changer for

[00:12:10] how much additional business. So it was worth it for the first few hundred video reviews that we got.

[00:12:14] And then when people started raising their hand, I want that free trip you promised,

[00:12:18] we had to dig into our pockets to pay for them, which was expensive. So then we thought,

[00:12:22] man, what could we do to reduce the cost of those giveaways that we're doing those three

[00:12:27] nights days? And if only we could do that, maybe we could keep this campaign going.

[00:12:31] So we went back to our hotel partners because we were a high volume travel company and we said,

[00:12:36] listen, you know what, you've got a problem that you've always had. And we think we have kind of

[00:12:41] a new solution, a new idea to help you solve that problem. And what is it? Let's be honest,

[00:12:45] your hotel is not full year round. I mean, you're full on certain holiday weekends,

[00:12:50] special events, peak season. But let's be real 70% of the year you've got 30, 40, 50% of your hotel

[00:12:59] room sitting empty. And yet you still have the same fixed cost. You've got the mortgage payment,

[00:13:04] you've got front desk staff, you've got maintenance crews parking a lot, you know,

[00:13:07] painting, all that kind of stuff you've got to do no matter what. And yet you still have

[00:13:12] the only additional cost when somebody's in your room is you got maid service. Other

[00:13:16] than that, you've got all the other fixed costs. So if you'll let us access to those unsold rooms

[00:13:21] in a private circle that nobody will know about, we'd like to help fill those rooms with warm bodies,

[00:13:26] couples, families, individuals that will spend likely they're going to spend money at the

[00:13:30] restaurant, the bar, the casino, the gift shop room service excursion desk, book extra nights,

[00:13:36] upgrade room types. And so we got a few hotels in Orlando and Vegas to agree to participate.

[00:13:42] So now we could go back to fulfilling our own giveaways and go back to requesting those video

[00:13:47] reviews and giving people three nights days in Orlando or Vegas. And then we thought, oh my god,

[00:13:53] can you imagine if we could solicit hotels all over the world like this to play to participate

[00:13:58] in this platform? We would have another standalone business. So let me get this straight,

[00:14:03] let me get this straight. You went to hotels and said you got empty rooms anyway. So we're

[00:14:10] going to put warm bodies in these rooms. Now they're not paying for the rooms, but they're

[00:14:15] going to buy your candy bars, they're going to go to your restaurants are going to buy your alcohol.

[00:14:20] They may book extended stays and you're going to make money. And the hotel said yes.

[00:14:27] Yeah, at the beginning it was just, you know, like one in Vegas. Again, we had relationships

[00:14:32] with hotels. We were selling travel for a long time. I've got a background in travels

[00:14:36] was 1993. So this is not something that was easy to talk anybody into. But we were able to do that

[00:14:42] in Orlando and Vegas and just a couple of properties. And now we were able to again,

[00:14:47] fulfill our own trips. And by the way, that website I talked about has over 30,000 video

[00:14:51] testimonials now more than any other travel website in the world. So that was part of that

[00:14:57] success model. So we were so yeah, and then we thought, well, if we could expand this

[00:15:03] to hotels all over the world, we'd have a whole new business, which is what eventually became

[00:15:07] marketing boost.com. And real quick here, what I'll tell you is today what we offer is

[00:15:13] the main incentive we offer is complimentary hotel stays from three to seven night stays in

[00:15:20] over 130 destinations around the world like obviously Orlando and Vegas, but we have,

[00:15:25] you know, five nights in Cancun four nights in Cabo San Lucas five nights in Punta Cana,

[00:15:30] Dominican Republic, three nights days and 30 US destinations like Miami, Atlanta, New York,

[00:15:37] San Diego, Branson, Gatlinburg, and so on. We have them all over Australia, all over Asia,

[00:15:43] all over Europe. And so we're a global company now offering those incentives or more I'll tell

[00:15:48] you about the others in a minute now they don't require because my background also had

[00:15:52] timeshare. These don't require and don't have anything to do with timeshare. There's no

[00:15:57] requirement to take any kind of timeshare presentation or anything of the like. No hoops

[00:16:02] to jump through for your clients. They actually we were not the first to offer travel incentives,

[00:16:07] but we're the first to really reinvent this wheel. We've made it super affordable for business

[00:16:12] owners to be able to have access to these high perceived value incentives to give away.

[00:16:17] We made it a win for the hotels and resorts. Like I said, we're helping them fill roads

[00:16:21] other guys go empty. And it's a win for the user who receives this travel incentive

[00:16:26] because we're getting to travel to destinations in many cases something they wouldn't have been

[00:16:30] able to afford otherwise. And they're thankful to the business that gave it to them when they

[00:16:34] bought their product, when they did their upsell. And we can get into ideas on that as well.

[00:16:39] And so across the globe, you essentially are maintaining a database of empty rooms

[00:16:45] that you use for your incentive program to send people to to fill the empty rooms

[00:16:50] where the hotel does not make the money except on anything ancillary that people buy.

[00:16:54] And the people who are part of your service get to take advantage of that giveaway at no cost

[00:17:06] at $37 a month, which is pretty much no cost. The dollars

[00:17:10] to prevent those businesses that that tire shop that dental office that Tony that

[00:17:21] whatever it is that med spa that doctor's office that sandwich shop.

[00:17:27] Yes, you're getting the perfect example here. Yeah, to be able to avoid discounting and provide

[00:17:32] tremendous value creating a win win across the board. To me, that is absolute marketing

[00:17:40] entrepreneurial genius. Thank you very much. Now I'll tell you there's a couple of more

[00:17:45] incentives included as well. Bring it on. On Larkin. With your well first, let me give you

[00:17:51] some disclaimers on those complimentary hotel stays that this and these three disclaimers I'm going

[00:17:56] to give you very important or the same things we teach our members when you become a marketing

[00:18:00] boost member. This is what you ought to tell your client if you're giving them one of our

[00:18:04] incentives. For example, one, there's airfare is not included or transportation to and from the

[00:18:11] hotel that you've received the incentive for. So you're not, you know, we're not paying for your

[00:18:15] way to and from Cancun or Hawaii or whatever. Two, they don't include food and beverage because we

[00:18:22] obviously want you to hopefully spend money at the restaurant food and beverage casinos, etc.

[00:18:27] And they don't include government taxes and fees that the government expects to collect

[00:18:32] with any hotel check in. So somebody's got to pay those government taxes and fees and

[00:18:38] that can be either the marketing boost member who gave the certificate away or it can be what most

[00:18:44] of our members do is they let the end user pay that if they want to use the certificate

[00:18:49] that by just giving those disclaimers. So for example, you're that coffee shop, you might have

[00:18:54] a create a rewards platform, which we provide by the way as well. So you could, you know,

[00:18:59] you could come up with a, you can say to your your client, Hey, when you buy, you know,

[00:19:03] $500 worth of coffee and snacks at our coffee shop over the next, you know, maybe a month,

[00:19:09] two months. When you earn so many points, you'll get three nights in Las Vegas on us.

[00:19:15] They don't include airfare, don't include food and beverage and don't include government taxes

[00:19:18] and fees. And then you'll let the client when they receive the incentive, they have to pay

[00:19:23] an activation fee, which covers those taxes. And then they have 18 months to log onto

[00:19:27] the website, select the dates they want to go based on availability. They can click it, book

[00:19:31] it, get instant confirmation. By the way, all the hotels are either three, four or five stars based

[00:19:37] on TripAdvisor reviews. So to be a part of our program, we make sure they're quality hotels.

[00:19:44] So that's the hotels. And then we have restaurant savings vouchers. They are good at about 55,000

[00:19:50] restaurant outlets throughout the USA and Canada. So they come in increments of $25,

[00:19:55] $5,100 and $200 that you can use what I call micro incentives for micro calls to action.

[00:20:02] So let's say you're that coffee shop, you might say, Hey, when you get to $100 in points,

[00:20:07] we'll give you a $25 restaurant savings voucher you can use, you know, at all kinds of restaurants

[00:20:15] in your zip code. So it's a phone app, download the app, put in your zip code, and you'll see

[00:20:20] participating local businesses and restaurants. And then we have hotel savings, travel savings cards,

[00:20:26] hotel savings cards. And these work kind of like a gift card, but they don't pay for the entire

[00:20:30] hotel stay. They offer a discount compared to the expediors of the world. And they come in

[00:20:36] increments of one, two, three and $500 and they include discounts on the hotel, on car rentals,

[00:20:42] and on other activities and excursions in whatever you're traveling. And those again

[00:20:48] can be, you know, the purpose behind those is they have less restrictions. There's availability 100%

[00:20:53] of the time you always find a room even for tonight. You can check in tonight using the

[00:20:58] hotel savings card and save between 10 and 50%. The those complimentary hotel stays,

[00:21:04] they have a few restrictions like since again, since we're filling what would otherwise be empty

[00:21:07] hotel rooms, they're not going to be available on Christmas Eve, rather Christmas week, New

[00:21:13] Year's Eve, Fourth of July, Easter week. You know, there's going to be again, the hotels don't need

[00:21:18] our help in peak season or special events. So there'll be some blackout days we average about 32 weeks

[00:21:23] out of 52 of availability with those complimentary hotel stays and the hotel savings cards can

[00:21:30] you can find something always in any, you know, over a million hotels worldwide.

[00:21:35] So let me ask you this, because I work in the aviation space. I mean,

[00:21:39] love airplanes, love engines, right? Why haven't you or are you able to deal with empty seats on

[00:21:47] airplanes? Because let's be honest in today's society, you know, especially on like the low

[00:21:51] cost carriers, you know, your sun countries, your frontiers, your allegiance. Anyone who's

[00:21:57] going to get on the airplanes gonna have to pay for a bag, a check bag, you know, a snack,

[00:22:02] a soda. And if the seat is going to go empty, revenue, right? I mean, have you had those

[00:22:08] relationships or the airlines going, I don't want to touch it.

[00:22:12] Haven't even tried. So that might be a next opportunity. Maybe you can introduce me to

[00:22:17] the right. And maybe I can, you know, have to do that.

[00:22:19] Yeah, that would be that would be a heck of an add on. I mean, we have some competitors out there

[00:22:24] that promise airfare included with, you know, with with a hotel stay kind of thing.

[00:22:31] But I've always seen those that they're very gimmicky. Those there are competitors that

[00:22:35] do that. You typically have to book, you know, if you buy from them at retail, a seven night

[00:22:41] hotel stay at retail, then they will include the, you know, the buy one get one airfare. So,

[00:22:46] you know, you pay for one airfare and then their supply, they're paying for the second ticket.

[00:22:51] But that's only when you paid for seven nights at a certain group of hotels.

[00:22:55] Your concept is a little bit different, right? So, you know, based on your concept,

[00:22:59] you know, I could be a doctor's office, right? You know, if you do X amount and maybe it's like

[00:23:07] a boutique medicine, right? So, you know, if you if you buy this gold package that involves

[00:23:12] this many visits with this many, you know, health IVs or something like that. Or, you know,

[00:23:18] if you buy this many donuts at the donut shop, you know, you can qualify for this program.

[00:23:24] And of course, in the program, you then have, you know, the airline option.

[00:23:28] But for the airline, you know, a lot of their revenue actually does come from

[00:23:32] baggage fees, from snacks on board, from drinks on board, you know, and, and, you know,

[00:23:40] boarding first. And I mean, all of our tax has to be paid by the end user, all of them.

[00:23:46] Right. So, the taxes could be required to pay just like we do with the hotel stays.

[00:23:50] And then of course, okay, your seat, you've got your free seat, but then

[00:23:55] do you want to pick which seat? Correct. I mean,

[00:23:59] they practically you practically have to pay extra for the seat belt in the air that you breathe.

[00:24:05] Exactly. It's crazy. It sounds like $99 round trip to New York, but then by the time you get done

[00:24:11] right. And, and, and, you know, all of these, especially on the what's called the ultra low

[00:24:17] cost carriers, this this one might make sense for the available seats that are empty anyway,

[00:24:23] albeit the only thing that the airline would have to keep in mind is, you know, do they limit it?

[00:24:28] Because when you're going to put a body into a seat and let's just say epithetically,

[00:24:32] they don't pay anything. You are now carrying weight and that weight does have a cost, you know,

[00:24:38] and that's not something that you necessarily have to fight with in certain other scenarios,

[00:24:42] you know, that weight has a cost for that seat going from say Minneapolis to,

[00:24:47] to, you know, Dallas because of the fuel burn on that. But this is something I think would

[00:24:50] be a really good conversation. I love the fact that we just had a mastermind session

[00:24:55] on Brady Unleashed. There we go. We are going to take this offline and we're going to see if we

[00:25:00] can make some connections for you and see if we could actually make this one work. So

[00:25:07] the disclaimer might now include for those 150 pounds or less.

[00:25:11] That's right. There you go. So do you have any parting thoughts,

[00:25:15] anything you want to tell the listeners before we jump offline? And, and do you, I'm

[00:25:20] curious, do you currently because I heard a rumor that you had a podcast that you were starting?

[00:25:25] Do you have a podcast? I do have a podcast. It's actually already

[00:25:29] past our first year anniversary. We're into our second year. So we have about 62 episodes so far.

[00:25:35] The good news for all of my listeners is that, and Mark doesn't know this yet, but

[00:25:39] we're announcing it to the world today that I will be a guest on his podcast

[00:25:42] because this has been such a successful show. And, and, and so again, let's, let's get that

[00:25:48] website out there. Let's get how do they find you? Go ahead. MarketingBoostSolutions.com is where I'd

[00:25:54] like to send folks because they can find our podcast. They can find other software solutions we

[00:25:59] provide to business owners as well as the link to marketing boost where you can then go and

[00:26:04] get your listeners can go get a free account. We actually have a special offer for your listeners

[00:26:09] a free account of marketing boost with no credit card required and it does give them obviously a

[00:26:15] limited version of marketing boost, but you're able to send yourself one of these complimentary

[00:26:20] hotel stays, test it out, use it yourself, whether or not you continue with marketing boosts

[00:26:24] or get a paid version will be up to you. All right. Again, thank you so much for

[00:26:29] joining the program. I'm absolutely excited to be on your show coming up. We got to

[00:26:33] discuss that after this recording is over. Ladies and gentlemen, this has been an incredibly

[00:26:38] good show and we're going to do some serious networking after this. Thank you so much for joining.