Beyond the 9 to 5, Banking Big On Your Hobby, Baguettes & Disney with John C. Morley

[00:00:00] Entertainment Insights Don't Take Life Too Seriously

[00:00:05] Welcome to Brainsky Unleashed.

[00:00:07] Hello, everyone. Welcome to Brainsky Unleashed. Today I'm joined by John Morley.

[00:00:15] John Morley is kind of a big deal. He's got a radio show that's rather popular on AMFM.

[00:00:20] He's heard in the New York, New Jersey area as well as California.

[00:00:23] He's got over 18 million listeners that listen to his show.

[00:00:29] So clearly he's pretty well known. I'm thrilled to have him on the show here today.

[00:00:33] He's also a serial entrepreneur. He drives a highly successful podcast.

[00:00:37] And I thought it would be a lot of fun to just kind of banter back and forth today about business

[00:00:41] and what we can do with it from an entrepreneurial standpoint.

[00:00:44] So John, welcome to the program.

[00:00:45] Well, thank you very much. It's a privilege, a pleasure and honor to be with you

[00:00:48] and your many of your guests and of course all the people that are tuning in either today

[00:00:51] or that might be deciding to tune in later, you know, after the holidays

[00:00:55] or in between the holidays.

[00:00:58] Well, if they're really smart, they'll listen to this five times.

[00:01:01] Yeah, yeah, because they never really get that bell curve.

[00:01:04] They have to realize that they should be listening to it now.

[00:01:06] Maybe listen to it on the way to work.

[00:01:08] Of course, don't intercept your driving.

[00:01:10] But you know, that's why we have the podcast version.

[00:01:12] So you can actually just listen and do whatever you're doing.

[00:01:15] Maybe do while you're jogging, while you're walking.

[00:01:18] You could do it anytime you want.

[00:01:20] But yeah, you should listen to it at least five, six times

[00:01:22] because that bell curve, you're going to hear something different every time we talk.

[00:01:27] And the most important thing to do when listening to a podcast

[00:01:30] in addition to actually listening or watching or learning is

[00:01:33] clicking the five stars and making sure you leave an absolutely positive review

[00:01:37] because there's nothing worse than getting less than five stars.

[00:01:40] And frankly, I don't feel that I deserve that.

[00:01:42] So please, there is your advice and I ask you to just follow it.

[00:01:45] Thank you.

[00:01:46] All right.

[00:01:47] So John, you are a highly successful serial entrepreneur.

[00:01:50] Can we just go into your background just a little bit and give

[00:01:53] give the folks a little bit background on you and why you're

[00:01:56] you're able to offer the advice that you do and what that could mean to

[00:02:01] So what I like to start off with is so I'm an engineer,

[00:02:04] degree in trade.

[00:02:06] But that doesn't make me a serial entrepreneur.

[00:02:09] So when I was in college, I just kind of skipped the chase.

[00:02:11] I decided to start a company.

[00:02:13] I started a company at $5 an hour by phone and $10.

[00:02:16] It wasn't by hours by incident.

[00:02:18] So long story short, I got into that started an IT tech company

[00:02:22] when I before I even graduated changed the name to something that was a little

[00:02:25] more apropos.

[00:02:27] At first we called a JC with some but all my friends kept teasing me saying,

[00:02:30] John, you know, when you get over and paint my bedroom,

[00:02:32] when you paint the bathroom side, don't paint anything.

[00:02:35] The only thing I paint is like sipping paint.

[00:02:37] That's it.

[00:02:38] And actually came out pretty beautiful.

[00:02:39] But anyway, before I graduated, one of my friends is,

[00:02:42] oh, John, you have to get a marketing advertisement.

[00:02:44] Like no, I don't.

[00:02:45] Yes, you do.

[00:02:46] Okay.

[00:02:47] So his uncle had a connection with one of the largest marketing

[00:02:51] artists companies, not a professionalism.

[00:02:53] I'm not going to name their firm and you wouldn't want to do business with them

[00:02:55] anyway.

[00:02:56] My point is that I decided after there was like 12,

[00:02:59] 14 years back, I said, I got to fire these people.

[00:03:02] But how do I get fired?

[00:03:03] These people I married the hip with.

[00:03:04] How do I fire these people?

[00:03:05] I'm so in bed.

[00:03:06] I'm so like connected with them.

[00:03:08] How do I fire them?

[00:03:10] I said, I just got to do it.

[00:03:11] I got to go cold turkey, but I've got to figure out what are they doing

[00:03:14] wrong?

[00:03:15] Well, the one thing they're doing wrong is they can't even print their

[00:03:18] way out of a paper bag.

[00:03:20] Okay.

[00:03:21] What I mean by that is they don't know grammar.

[00:03:23] They make mistakes, but forget all that.

[00:03:25] I decided I need to get rid of them.

[00:03:27] So when I graduated college, I had decided to buy the best printer you could

[00:03:32] buy.

[00:03:33] My grandmother used to work as an admin assistant for one of the highest level

[00:03:37] R&D people for Roche former SQL you guys might know them.

[00:03:40] And so she did statistical typing and she did it better than any word

[00:03:44] processor did it because she did it in her head and she was really,

[00:03:46] really good with how to line all the columns up.

[00:03:49] And so she said to me, John, Jesus, when you get your first printer,

[00:03:52] make sure it's a Xerox.

[00:03:54] All right.

[00:03:55] Okay.

[00:03:56] So I did Xerox at that time was like $20,000, $30,000 for a black and

[00:04:00] white printer, mind you, not color.

[00:04:02] So I had a black and white facts copy scanner the whole nine years.

[00:04:07] Well, I decided that I need to go back to them and ask them how do I

[00:04:11] become a mom pop print shop?

[00:04:13] Because these people obviously don't know how to print their way through

[00:04:15] a paper bag.

[00:04:16] I'm sure a printing company would probably tell me how do I become a

[00:04:19] mom pop print shop?

[00:04:21] So I asked them, John, join us for breakfast and lunch.

[00:04:24] I joined her for breakfast and lunch.

[00:04:26] He said, John, it's real simple.

[00:04:28] So, okay, how do I do it?

[00:04:30] She will tell you, we just need 150.

[00:04:33] So I reached my pocket and I give the guy $150.

[00:04:37] He starts chuckling.

[00:04:38] He says, no, we mean 150,000.

[00:04:42] Oh, so I go to my bank.

[00:04:45] My bank is supposed to stop even doing stupid things when my bank said,

[00:04:49] we're ready to give you the loan.

[00:04:52] They said, when do you want it?

[00:04:54] I said, uh, you mean you're ready to give me the money?

[00:04:57] Yeah, we'll give you the money tomorrow.

[00:04:59] Oh, I was not expecting that.

[00:05:03] So now I decide I need to, I asked for 150.

[00:05:07] They were give me the full 150.

[00:05:09] I said, I need to start realizing that I'm becoming, because

[00:05:12] in entrepreneurs, what I became when I started taking my IT business,

[00:05:16] James, weren't taking it from, let's say, lights on the wall to compliance

[00:05:20] to being passionate about it.

[00:05:22] Because that's when you really start to make money when you get passionate about something.

[00:05:25] So then I decided, well, I guess it's time to put on my serial entrepreneur cap

[00:05:28] or at least try it on for size.

[00:05:30] And I said, even though they're giving me 150, I'm going to make my first

[00:05:33] serial entrepreneur move.

[00:05:35] I'm going to go back to Sirach's and tell them, hey guys, I'm so embarrassed.

[00:05:38] My credit wasn't as good as I thought.

[00:05:40] I did get the loan, but they only got 130,000.

[00:05:43] There you go.

[00:05:45] And I said, I apologize.

[00:05:47] What do I owe you for the breakfast or for the lunch?

[00:05:49] I just want to pay you because obviously I'm a lost cause for you.

[00:05:52] I knew what I was doing.

[00:05:54] He says, well, how much did you get?

[00:05:56] So that's the thing.

[00:05:58] I only got 130,000 at 150.

[00:06:01] I said, yeah, I said, what do I owe you for the breakfast?

[00:06:03] I mean like, what, 150 dollars?

[00:06:05] Just have you want coffee?

[00:06:07] You want doughnut?

[00:06:08] I said, I'm going to make coffee.

[00:06:10] Have a seat.

[00:06:11] So I sit, they go right around, you know, to like the car dealer,

[00:06:13] he goes, runs the corner.

[00:06:14] He's doing all kinds of hand gestures, comes back to me.

[00:06:16] He's very happy.

[00:06:18] He says, Mr. Worley, you are in luck.

[00:06:21] I said, how the heck am I in luck?

[00:06:24] I'm 20,000 short.

[00:06:27] On the contrary, yes.

[00:06:29] But you see next week we're rolling out a very super deal.

[00:06:32] I didn't even know they were doing this.

[00:06:34] Sirachs, who we resell is rallying a deal next week that any of

[00:06:38] these printers and anything better, you will get $20,000 off on paper.

[00:06:46] So he says, are you ready to move forward?

[00:06:48] I'm ready.

[00:06:49] I'm able to give you that deal today.

[00:06:50] I'm not supposed to but I'm going to give you the deal on Monday.

[00:06:52] That's supposed to give you the day.

[00:06:53] So it's Friday.

[00:06:54] I said, you know, let me go home and think about it.

[00:06:55] You know, this is a lot for me entering this new kind of business.

[00:06:59] Let me just have the weekend.

[00:07:01] So I said, I'll call you on Monday.

[00:07:02] Don't call me.

[00:07:03] I'll call you.

[00:07:04] So it was Monday afternoon I walked in and I see no guys that said

[00:07:08] I really thought about doing this.

[00:07:09] I really wanted to do this, but there's another host that I don't think

[00:07:15] I realized I still am going to owe $20,000 for the training.

[00:07:21] I don't know anything about firies electronics for imaging.

[00:07:24] I'm an engineer.

[00:07:25] I know nothing about graphics.

[00:07:26] I said so as much as I appreciate your generosity and the offer you're giving me.

[00:07:32] How can I buy a machine that I don't know how to use?

[00:07:35] You're really now working the hustle.

[00:07:38] Yes, you're going for the deal.

[00:07:40] Yes.

[00:07:41] All right.

[00:07:42] So he tells me do I want dough in a sweat?

[00:07:44] I don't like to just okay have your coffee tea where he goes off to his guy, runs back.

[00:07:49] He goes, Mr. Roy, I forgot to tell you the best part.

[00:07:53] What was the best part?

[00:07:55] I forgot to tell you Friday.

[00:07:57] I completely forgot that the deal not only comes with the $20,000 but we're giving

[00:08:02] you an additional $20,000 of training for this model or anything higher.

[00:08:06] So we're giving you 40 hours of free training.

[00:08:10] My jaw dropped.

[00:08:11] I was like, so let me get this straight.

[00:08:16] I'm getting this 150,000 machine for 130,000.

[00:08:20] I'm getting 40 hours of free training and you know, I'm getting deferment.

[00:08:27] So I don't have to pay anything to the end of January.

[00:08:29] Right?

[00:08:30] He's why didn't say that.

[00:08:31] I said, no, I said, but you're giving me free payments.

[00:08:33] I'm not going to have to make a payment till January because if those things hadn't

[00:08:38] happened, I think I could push myself to move forward.

[00:08:42] But if you can't do that then it might not be the right time.

[00:08:46] You know, it was it was good to learn.

[00:08:50] He goes runs back to his guy because back mechanics is is that all you want?

[00:08:56] That's a dumb question.

[00:09:01] I like to get the machine delivered to me today is the 27th.

[00:09:07] I'd really like to get the machine delivered to me January 7th.

[00:09:13] And I would like to start making payments on it two months later because I don't want to

[00:09:17] have it now for Christmas because I'm going to have to pay for January done.

[00:09:21] It's on the paperwork.

[00:09:23] So I walk into this big firm in New York.

[00:09:25] In fact, I wrote an article on it about six months ago.

[00:09:27] It's called how I'm why I fired a multimillion dollar marketing advertising company.

[00:09:32] And I said, hey guys, we had a great run.

[00:09:34] We're done.

[00:09:35] I'll cut you to the chase.

[00:09:36] They bring me their sales rep and they try to want to dime me.

[00:09:40] They try to give me discounts and that and then they find them opening a company like,

[00:09:43] oh, bro, they're like, you know, that's below the belt.

[00:09:45] Like how are you doing that?

[00:09:46] I was like, I said, what you're doing is below the belt.

[00:09:49] You're taking my money and my father's money for yours.

[00:09:51] You're not giving us our way yet, but John, your business is competitive right.

[00:09:54] So that's why you probably shouldn't be in this industry anymore or maybe you're

[00:09:56] shouldn't service IT tech companies because you don't know what you're doing.

[00:09:59] Hmm.

[00:10:02] And they kind of like, you know, I would admire you, John.

[00:10:05] That's great.

[00:10:06] But you know, unfortunately, we don't want to see you fail and we know you're going

[00:10:09] to fail because you don't know what you're doing.

[00:10:11] I said, well, thank you so much for the vote of confidence.

[00:10:14] We failed for two years.

[00:10:17] They came knocking on my door after we succeeded and they said, hey, John,

[00:10:22] just want to know if we could help you out.

[00:10:25] You know, being in the industry like this, it's a doggy dog.

[00:10:27] World and we've been doing it for years.

[00:10:29] We know the big guys.

[00:10:30] So what we thought we would do to help you out, we don't do this for everybody.

[00:10:34] We're going to help you with your clients and, you know, you could keep

[00:10:38] your name on everything.

[00:10:39] We'll do all the work and you can take all the credit.

[00:10:42] So I said to the guy because he wants to come and take me for lunch.

[00:10:47] I said, look, I said, I got a better idea.

[00:10:49] How about we help you with some of those clients?

[00:10:53] You know, the ones that haven't sued you yet, the ones that you don't

[00:10:55] know that you've really lost that are kind of like, you know, just haven't

[00:10:58] made pulled the trigger.

[00:11:00] Why don't we help with some of those look at their plans, put a campaign

[00:11:03] together and get them a true ROI that they've been journey forces

[00:11:06] the day they've been with you.

[00:11:09] And well, they keep your name on it and orbital do all the work.

[00:11:13] How does that talk about?

[00:11:14] Wow.

[00:11:15] I mean, you really hit them hard.

[00:11:17] I did.

[00:11:18] And he said to me, he says, well, John, you know, I'll have

[00:11:21] the authorization to do that.

[00:11:24] I said, I understand.

[00:11:25] I said, so we'll all do respect if you can make that kind of a decision,

[00:11:29] then you can't buy me lunch.

[00:11:32] I mean, you can, but you shouldn't be buying lunch because the person

[00:11:36] people to take me to lunch or I take the lunch have to make decisions.

[00:11:39] And it doesn't seem like you're even in my circle.

[00:11:41] So with all due respect, when your boss wants to take me to lunch,

[00:11:45] then we'll go to lunch.

[00:11:47] Kind of walked away with his head between his legs was like,

[00:11:50] didn't know what to do and they went away.

[00:11:53] And I built a full print production graph me to design company.

[00:11:56] So a serial entrepreneur is somebody that's not wanted in other states

[00:12:00] just to let you know he legally it's somebody that figures out

[00:12:03] there's a problem in business and either wants to solve that

[00:12:06] problem for their own business or business another problem

[00:12:08] in another business.

[00:12:09] So I realized my problem.

[00:12:10] I had nobody to market and never tears my company.

[00:12:12] So I built my own engine.

[00:12:14] And I always say to people, you know, there's a lot of people

[00:12:17] they're going to knock you right?

[00:12:18] They're going to say to you, look, you can't do this all

[00:12:21] of this stuff.

[00:12:22] You have to stop listening to them.

[00:12:23] But what I always say to people is, you know, you're successful

[00:12:26] when you're, I don't call enemies when you're naysayers

[00:12:30] or their family asks you for a job.

[00:12:33] Right?

[00:12:36] You know, and that's true.

[00:12:38] It's the it's when you overcome, you overcome disbelief

[00:12:42] and you solve problems.

[00:12:44] You know, for me being an entrepreneur, I have had many

[00:12:48] instances where I saw a problem tried to solve a problem.

[00:12:52] I find the one thing that always blows up in my face is if

[00:12:58] I dabble, you know, it's if you're only dabbling, it's

[00:13:02] really never going to work out very well.

[00:13:04] You got to kind of be all in when it comes to, you know,

[00:13:08] getting into doing a business as far as, you know,

[00:13:13] entrepreneurialism and problem solving, you know, if

[00:13:15] it's just a simple dabble, it just doesn't work out right.

[00:13:18] So it's that commitment to get in, but also being

[00:13:20] that, you know, fearless to just forge ahead regardless

[00:13:24] of how painful it might be.

[00:13:27] Yeah.

[00:13:28] I think a lot of people don't understand that.

[00:13:30] Yeah.

[00:13:31] And for whatever reason, a lot of people think,

[00:13:36] I don't want to knock books, books are great, but

[00:13:38] you're not going to get what you need to be successful

[00:13:42] in a book.

[00:13:43] I mean, you'll get some tools.

[00:13:44] Don't get me wrong.

[00:13:45] But you can't just go read the book and suddenly

[00:13:49] it's just going to happen to your life.

[00:13:51] No, I'm one of those, you know, people who,

[00:13:54] I've got to do it myself.

[00:13:57] I've got to make a mess.

[00:13:58] I've got to break things.

[00:14:00] I've got to fail only to find the right way, you know,

[00:14:04] and it's like at times I've been able to use,

[00:14:07] you know, like business coaches and, you know,

[00:14:10] coaching programs and things like that to kind of cut down

[00:14:16] on some of the mistakes I'm going to make yet still

[00:14:19] I will jump right out there and make the mistakes.

[00:14:22] Others may be a lot brighter than I am

[00:14:24] and actually pay full attention or do what they're told.

[00:14:27] But doing it completely blind or only with a book

[00:14:31] or, you know, doing it without enough heart,

[00:14:34] I think is where people get into a lot of trouble.

[00:14:36] What do you think just from, because I know that

[00:14:38] you do coaching and I know that you help people,

[00:14:40] I know you advise people, what do you think

[00:14:42] is like the number one mistake that anyone makes

[00:14:45] when they just, they take the plunge,

[00:14:48] they decide they want to go out of business for themselves.

[00:14:50] What is that number one mistake that they make?

[00:14:52] Do you think?

[00:14:53] I think the first mistake is they don't realize

[00:14:57] the time commitment that's going to be involved.

[00:15:01] They think that, you know, they're just going to do this

[00:15:04] and then it's suddenly just going to fall in their lap.

[00:15:06] It's not.

[00:15:07] There's going to be some work that you have to do

[00:15:10] and you're also going to have to make some sacrifices

[00:15:12] in life that could be social, that could be a variety of things.

[00:15:17] And are you that committed?

[00:15:21] I always say to people there's a word called commitment

[00:15:24] and commitment doesn't mean that I want to do it

[00:15:27] when it's convenient for me.

[00:15:29] Commitment means that I'm going to do whatever it takes

[00:15:32] to be successful.

[00:15:34] So it's funny we're talking about this because on my show

[00:15:38] every week we talk about a master topic.

[00:15:40] We take on Saturday, we start a new master topic

[00:15:44] and then we roll all the way through the week

[00:15:46] and we finish up on a Friday.

[00:15:47] So there's seven days to it.

[00:15:49] And this particular week, depending on when this is going to air

[00:15:52] but when we're doing this recording that we're talking about

[00:15:57] how the level and the change of male masculinity has changed

[00:16:02] and how that's needed to be embraced to now be successful.

[00:16:07] And so there are stereotypes out there.

[00:16:10] If you're not this, then you're not that.

[00:16:12] If you don't do this, you're not that.

[00:16:14] If you're a fireman, well then you're great.

[00:16:18] If you're not a fireman, well then you're not masculine.

[00:16:21] If you don't lift 500 pounds away.

[00:16:23] There's all these stupid things.

[00:16:25] If you're not...

[00:16:27] I don't even know if we know what a woman is anymore at this time.

[00:16:30] Right, right, exactly.

[00:16:32] It's very music.

[00:16:33] It's very...

[00:16:35] And I think there's been some back and forth.

[00:16:38] And I think there's a whole thing of equality.

[00:16:40] But the big problem is that you got masculine people,

[00:16:44] calling them males, that are basically when they feel like

[00:16:48] they're being attacked.

[00:16:49] And I don't mean attacked, but whenever they're being

[00:16:51] questioned about something, they get aggressive.

[00:16:54] And it's kind of like that fight or flight.

[00:16:56] Well, how you dare or how dare you question me.

[00:16:59] So I think the same thing is happening in entrepreneurship

[00:17:02] and businesses.

[00:17:03] People believe that, you know, I started business

[00:17:06] and everything's just going to happen.

[00:17:08] It doesn't.

[00:17:09] You've got to do some work.

[00:17:11] You've got to do some research.

[00:17:13] And I think the number two problem that happens is

[00:17:16] people start their business so they now have the issue

[00:17:19] about the time.

[00:17:21] They start a business with something they're not

[00:17:24] truly passionate about.

[00:17:26] You might decide, I don't know, you want to start

[00:17:28] a business to help water plants.

[00:17:31] Great.

[00:17:32] Do you like plants?

[00:17:34] No, my wife or my kids or my, let's say,

[00:17:37] my three other loves to water plants.

[00:17:40] And I think I'll love to, but I hate watering plants,

[00:17:44] let's just say.

[00:17:45] So right, how can I embrace myself to be in a

[00:17:49] business?

[00:17:50] See what I tell people every day and people think

[00:17:53] I'm crazy.

[00:17:54] I don't get paid to do what I do to work because

[00:17:57] I don't work every day.

[00:17:59] I creatively play and I just keep play.

[00:18:03] And then people send me checks to play.

[00:18:06] I don't play with sand, but I do play a lot of things.

[00:18:08] So having that embracing that attitude of being

[00:18:11] creative and being playful, a lot of people like,

[00:18:14] well, I have to know this.

[00:18:15] I have to know that.

[00:18:16] See, corporate America has changed people's

[00:18:19] beliefs in that if it's not all on paper

[00:18:23] or if it's not exactly this way, it can't be

[00:18:26] successful.

[00:18:27] So I think there's that fear, which is false.

[00:18:29] And it's pure real that you can be successful,

[00:18:32] but you have to just know that you've got to

[00:18:35] believe in yourself.

[00:18:36] You know, Earl Nightingale said something a

[00:18:38] long time ago, we become what we think about

[00:18:40] most often.

[00:18:41] We change our words.

[00:18:42] We change our thoughts.

[00:18:43] We change our thoughts.

[00:18:44] We change our mind.

[00:18:45] We change our mind will affect and prove the

[00:18:46] quality of our life.

[00:18:47] But everybody just thinks that, you know,

[00:18:48] they're just going to get this download and

[00:18:50] then it's just going to happen overnight.

[00:18:52] Yes, you could get downloads, but you still got

[00:18:55] to respond to that inspired action.

[00:18:58] The thoughts that you get.

[00:18:59] I would, you know, I would almost argue though

[00:19:02] that I don't think it's so much the corporate

[00:19:05] environment as much as is the education system

[00:19:09] that's just pumping out people with limited

[00:19:11] beliefs.

[00:19:12] I think limited belief happens for two reasons.

[00:19:14] One, because Perg is going to stall with

[00:19:17] them at a young age, but I say to corporate

[00:19:19] because the corporate military, they have a way

[00:19:22] of brainwashing.

[00:19:23] They work very hard.

[00:19:24] Sure.

[00:19:25] They want to keep you in whatever boxes they've

[00:19:27] established for you.

[00:19:28] Yes, exactly.

[00:19:29] So by you being in that box, you're not able

[00:19:32] to push out and people that try to push out,

[00:19:35] well, they have punishments for them or they

[00:19:38] suddenly get terminated.

[00:19:39] And I say getting terminated is probably the

[00:19:41] best thing that can happen to you.

[00:19:43] It's a gift.

[00:19:44] It's a gift.

[00:19:45] Yeah.

[00:19:46] You know, I have a very good friend of

[00:19:48] mine who will remain nameless, but I was so happy

[00:19:52] for him recently.

[00:19:54] He had one of those golden handcuff jobs.

[00:19:58] No passion for what he was doing.

[00:20:01] Company treated him like a complete and total

[00:20:03] crap.

[00:20:04] Yeah.

[00:20:05] He did him phenomenally well with excellent

[00:20:07] benefits.

[00:20:08] And so you got this perpetual level of

[00:20:11] misery.

[00:20:12] Yeah.

[00:20:13] And a fear of breaking free.

[00:20:17] From that perpetual level of misery.

[00:20:20] Because the benefits in a payer good.

[00:20:23] And it's like, there's no amount of benefits

[00:20:25] and pay to me that are worth it if you're

[00:20:28] going to be suffering forever.

[00:20:30] You know, so this is a two-in-a-two story.

[00:20:32] So before I started my company full time,

[00:20:34] I had part-time obviously when I graduated.

[00:20:36] So I did some work unfortunately for the

[00:20:38] government agency, well, the government

[00:20:40] agencies and they didn't treat me very

[00:20:42] well.

[00:20:43] But I just kind of just decided to bite

[00:20:45] my tongue and just, you know, learn.

[00:20:47] Use it as a learning experience.

[00:20:48] I knew I wasn't going to be there forever.

[00:20:50] And they were always trying to be condescending

[00:20:55] and they knew everything.

[00:20:57] There was one time that they knew it so well.

[00:20:59] I said, well, if you know what's going on,

[00:21:01] then maybe you should handle it.

[00:21:03] You're telling everybody you know how

[00:21:07] to use Excel or you're telling everybody

[00:21:09] that you know how to run the software,

[00:21:11] then why don't you run the department

[00:21:13] and I'll learn from you?

[00:21:15] Well, you know, John, I can but I don't

[00:21:19] have time.

[00:21:20] Okay, then I would appreciate in the future

[00:21:23] you know when somebody asks you for

[00:21:25] something that you can steer them on to

[00:21:28] me.

[00:21:29] But let's not play the condescending

[00:21:30] game that you know I do it and you

[00:21:32] know John just kind of like tries.

[00:21:34] Don't please don't put me down like

[00:21:35] that because I don't need to be in

[00:21:37] an organization like that.

[00:21:38] You guys need to be here.

[00:21:40] I don't need to be here.

[00:21:42] The people have the fear of saying

[00:21:45] that to someone who is paying their

[00:21:47] paycheck and it happens to be a nice

[00:21:49] paycheck.

[00:21:50] You know, like you, I you know having

[00:21:52] been in the entrepreneurial world,

[00:21:54] having worked myself, I can't stomach

[00:21:56] the idea that I might have to work for

[00:21:58] some other a-hole.

[00:21:59] I'd rather work for my own a-hole

[00:22:00] which is myself.

[00:22:01] That's a realization a lot of people

[00:22:03] don't find out till too late in life

[00:22:05] and so what happened is it was

[00:22:07] I think it was two days before

[00:22:09] Thanksgiving.

[00:22:10] So that was like whether the Tuesday

[00:22:12] Wednesday and I went into the ladies

[00:22:14] office.

[00:22:15] I knocked on the door.

[00:22:16] I'll call Mary that's her name.

[00:22:17] She was the leader of HR and she

[00:22:19] did a lot of the things and she was

[00:22:21] one of the most condescending clan

[00:22:23] leaders.

[00:22:24] She like ran the condescending,

[00:22:26] you know fraternity or sorority

[00:22:28] there at the office.

[00:22:29] Wonderful people.

[00:22:30] Wonderful people.

[00:22:31] Yeah.

[00:22:32] So I knocked her door.

[00:22:33] I said hey do you have a minute?

[00:22:34] She said oh sure John.

[00:22:35] I said listen I want to come in.

[00:22:37] Can I sit down?

[00:22:38] Sure.

[00:22:39] I want to come in.

[00:22:40] I want to say thank you.

[00:22:41] Oh you're welcome for the chair.

[00:22:43] John I want to say thank you because

[00:22:45] we had an amazing run and we're

[00:22:48] done.

[00:22:49] Excuse me John.

[00:22:51] Well I want to say thank you.

[00:22:53] I've really enjoyed my time.

[00:22:55] Your time with what?

[00:22:56] I enjoyed my time here and I'm

[00:22:59] officially saying goodbye today

[00:23:02] and I will not be back after

[00:23:04] today.

[00:23:05] The jaw dropped.

[00:23:07] Well John do you know what you're

[00:23:09] doing?

[00:23:10] Yeah I'm resigning today.

[00:23:13] No no but you realize you're leaving

[00:23:15] your vestment on the table.

[00:23:17] You're two days away from your

[00:23:19] vestment for life.

[00:23:21] I said you know a lot of people

[00:23:25] would probably just hang on for

[00:23:27] that but to me I'll make money no

[00:23:32] matter what I do and so if I let

[00:23:35] that money okay be something that

[00:23:38] holds me in to this organization

[00:23:41] things will always hold me in for

[00:23:43] life.

[00:23:44] So I right now want to walk away

[00:23:46] from that because that's just a

[00:23:48] small wall a small reward to what

[00:23:51] I'll be able to get once I leave

[00:23:53] your organization.

[00:23:54] Which is so true and yet once

[00:23:56] again fear prevents people from

[00:23:59] making money.

[00:24:00] What made me do it was there

[00:24:02] was a lady an older lady that

[00:24:04] same day and I wasn't planning

[00:24:06] on doing it but that same day

[00:24:08] before I walked to her office I was

[00:24:10] doing some schools and I had to

[00:24:12] and I ran IT for all the schools so

[00:24:14] I was coming back from one place

[00:24:16] there were like three places this

[00:24:18] was one there were two other ones.

[00:24:20] Well I came back and she said John

[00:24:22] she says do you know what time it

[00:24:24] is?

[00:24:25] I said yes I said it's one o'clock

[00:24:27] no it was 1 30 she says yes she's

[00:24:29] exactly she says do you know what

[00:24:31] time you left such as I said

[00:24:33] 12 I think it was 12 30 she says

[00:24:36] exactly she says it's one o'clock

[00:24:38] okay she says if you look at your

[00:24:42] time sheets from yesterday the day

[00:24:44] before last week and even last month

[00:24:46] you were leaving and it took you

[00:24:48] approximately 14 1 half to 16 minutes

[00:24:50] max to get here so I said and

[00:24:57] you're saying this because well what

[00:25:00] happened to you?

[00:25:01] Well let's see I went there I

[00:25:05] signed out I walked to my car it was

[00:25:08] a sweltering day I didn't take lunch

[00:25:10] I walked to my car got in my car got

[00:25:14] the traffic light I think I waited

[00:25:16] next to 30 seconds because the light

[00:25:18] was not red and there was a cop

[00:25:19] there I went to the next light

[00:25:21] there were two kids crossing the

[00:25:23] street so it took me extra two

[00:25:25] minutes and then after that oh I

[00:25:28] remember I was just so flustered

[00:25:30] because it was so hot out that I

[00:25:32] just went and got a quick

[00:25:34] bottle of water after that we got

[00:25:36] you I stopped for one minute to get

[00:25:40] a bottle of water and get back in

[00:25:42] my car and I didn't take lunch today

[00:25:44] well that doesn't matter so the

[00:25:47] government's not paying you to stop

[00:25:48] it okay so you'd rather pay for my

[00:25:52] hospital bills if I would have passed

[00:25:54] out went to the hospital but you

[00:25:56] couldn't afford to pay the time and

[00:25:58] I paid for the water battle so you

[00:26:00] paid maybe 45 seconds for me to go

[00:26:03] what about well John that's okay but

[00:26:05] please don't let that happen again so

[00:26:07] after after I resigned I walked out to

[00:26:10] this other lady otherly lady she was

[00:26:12] like the head Gestapo nice lady but

[00:26:15] she had this like you know it's a

[00:26:17] little digger I said hey listen I just

[00:26:20] want to let you know you're not

[00:26:21] gonna have to worry anymore about those

[00:26:23] two and a half three minutes that

[00:26:24] I might see oh what happened you

[00:26:26] finally decide to manage your time

[00:26:27] but I said no no no I actually

[00:26:30] gave my notice today that I'll be

[00:26:31] leaving your firm but I wish you all

[00:26:33] the best I've always enjoyed talking

[00:26:35] with you yeah and she just shut up

[00:26:38] there's another lady on the floor that

[00:26:40] John I need your help so I go out she

[00:26:42] didn't know that I resigned yet and she's

[00:26:44] like she's like you better hurry up

[00:26:45] because you only got 15 minutes

[00:26:46] because we have to be out of here

[00:26:47] five so she's are you coming in

[00:26:49] tomorrow I said no I said it's a

[00:26:50] deal for Thanksgiving she's all

[00:26:51] that's right she says you're one

[00:26:52] these people just works whenever you

[00:26:53] want are you coming in next week I

[00:26:55] said no I'm not coming in Monday

[00:26:57] well when are you coming in well to

[00:26:59] be honest with you I'm not well when

[00:27:01] um I'm done after today she's like oh

[00:27:05] hon she's like I'm so sorry she says I

[00:27:07] knew they were gonna do this to you

[00:27:09] she said they were gonna fire you're

[00:27:12] such a great person fired me I resigned

[00:27:15] today I quit oh well I'm sure we'll

[00:27:19] find a more suitable person I'm sure

[00:27:22] isn't the corporate ego the most

[00:27:24] fascinating thing people have this

[00:27:27] amazing ability to think that they

[00:27:30] are just so incredible and their job

[00:27:32] is so incredible and their company is

[00:27:34] so incredible everyone should be

[00:27:36] clamoring and holding on tight to

[00:27:38] whatever bull crap they throw at you

[00:27:40] it's nauseating so listen we're gonna

[00:27:42] we're gonna shift gears okay uh

[00:27:44] we're getting a little short on time

[00:27:46] I kind of want to run this this

[00:27:47] hypothetical scenario and just kind of

[00:27:50] high-level stuff

[00:27:52] um what would happen

[00:27:57] uh if if if you knew a guy

[00:28:00] right oh guy who had a passion for

[00:28:04] making bread right and I mean we're not

[00:28:06] talking about just a dabbler I mean this

[00:28:09] guy has an absolute pure passion for

[00:28:14] making bread eat we he would make

[00:28:16] mr. wonder wonder when it comes to

[00:28:19] bread this it's kind of guy right but

[00:28:21] yet he's got himself a corporate job

[00:28:24] he's got the benefits he's got the pay

[00:28:28] he's got the schedule I mean everything

[00:28:31] is great yet there's this fire inside

[00:28:33] of them this passion what could he

[00:28:38] possibly do with that can you make

[00:28:40] money by baking bread I mean well I

[00:28:45] mean I think the first thing is you

[00:28:47] know he doesn't have the financial

[00:28:49] resources to go into that I just keep

[00:28:51] working his job that he's doing and the

[00:28:53] second thing I would say is start

[00:28:56] small maybe start making some bread

[00:29:00] maybe for some family or some friends

[00:29:01] maybe launch a website see how that

[00:29:05] works out I would start selling to

[00:29:07] friends and family first because

[00:29:09] they're going to give you the least

[00:29:10] trouble and then once you've gotten

[00:29:13] past that point and you've grown

[00:29:15] then you need to start realizing that

[00:29:17] you have to rent a commercial kitchen

[00:29:19] because you're not really allowed

[00:29:21] technically to bake in your own kitchen

[00:29:23] there's a limit to how much you can do

[00:29:25] so friends and family are going to give

[00:29:26] you a problem so once we know your

[00:29:27] food is good now you could rent a

[00:29:29] commercial kitchen and now maybe you

[00:29:31] could bake your bread because the

[00:29:32] thing is this is that when you bake

[00:29:33] bread you're gonna have to bake it

[00:29:35] a lot maybe you might start out

[00:29:37] with something where you bake bread

[00:29:39] for just the weekend maybe maybe you

[00:29:42] bake it to give out over the weekend

[00:29:46] maybe you sell it some craft fairs

[00:29:48] or something but I think the big thing

[00:29:50] is the freshness so if you do

[00:29:52] something online you have to realize

[00:29:54] what's going to be involved and how

[00:29:56] much is it going to take to make bread

[00:29:57] I mean it's going to be a commitment

[00:29:58] so I think you've got to figure out

[00:30:00] you know what's it going to take

[00:30:03] and are you going to be able to do

[00:30:04] this all yourself you're going to need

[00:30:05] help so then you have to figure out

[00:30:07] what is it going to be and if you're

[00:30:08] going to bake bread you know don't

[00:30:10] go crazy maybe you're just going to

[00:30:11] offer two kinds maybe you're going to

[00:30:12] offer regular bread and you're going to

[00:30:13] offer cinnamon raisin bread I don't know

[00:30:15] so you offer maybe two kinds of bread

[00:30:18] you don't want to have different

[00:30:21] lines I mean you know this is

[00:30:22] production and it's not as if there's

[00:30:24] a high profit margin to a loaf of

[00:30:27] bread I mean you know you're talking

[00:30:29] about a lot that goes into it well so

[00:30:31] the bread itself is not profitable when

[00:30:33] we look at it at a I mean I'm

[00:30:36] looking at unit level economics here

[00:30:38] yeah and our home production

[00:30:40] environment there's not a lot of money

[00:30:42] in bread profit but we get into

[00:30:45] commercials a lot more so profit from

[00:30:48] let's say a loaf of bread of it's

[00:30:52] roughly going to be well it's between

[00:30:54] 4% and 9% is the average profit for

[00:30:58] making bread so what I would say is

[00:31:03] it has to be something very

[00:31:05] specialized maybe it has to be a

[00:31:07] unique kind of bread unique kind of

[00:31:09] concept because so many people making

[00:31:11] bread I can go to my local bakery and

[00:31:13] get out of some bread right course I

[00:31:14] mean you know yeah I for example

[00:31:17] this this hypothetical person is real

[00:31:19] I have sampled his French baguette it

[00:31:21] is quite lovely I mean it is probably

[00:31:23] the best French baguette I could ever

[00:31:25] have but at the same time it is still

[00:31:27] just a French baguette and it's not

[00:31:29] like the world is clamoring for

[00:31:31] French baguettes and you can get a

[00:31:33] French baguette everywhere so so what

[00:31:35] you're saying is you know find some

[00:31:37] way of making this a more unique

[00:31:39] product and maybe having one or two

[00:31:41] products and that's it yes so bag it

[00:31:44] just let you know in baguettes there's

[00:31:46] 27 million baguettes sold a day only

[00:31:49] yeah so that means there's more than

[00:31:51] 300 baguettes sold every second 27

[00:31:54] million per day so the Paris baguette

[00:31:59] is so successful because of the

[00:32:05] Paris the piquisserie type

[00:32:09] concept you know how Paris does things

[00:32:12] the baguette you know ruling

[00:32:15] France because the four

[00:32:18] ingredients we all know wheat flour

[00:32:20] water salt yeast they can't be frozen

[00:32:23] at any stage and they can't have any

[00:32:25] added as a pure so the question is how

[00:32:28] do you make money you know being

[00:32:30] a baker I think what I would say is

[00:32:33] you've got a couple like maybe he makes

[00:32:35] a great baguette maybe he needs to make

[00:32:37] a so something called savory and

[00:32:39] something called sweet right so savory

[00:32:41] would be for dinner and sweet would be

[00:32:43] dessert maybe he would want to make a

[00:32:45] savory baguette maybe something that

[00:32:47] has a protein inside maybe he would

[00:32:51] want to make a let's say a sweet

[00:32:55] baguette I think just the baguette

[00:32:58] itself is kind of taken he needs to do

[00:33:01] something else in the form of a

[00:33:04] culinary it could be like I said it

[00:33:06] could be it could be doing something

[00:33:08] like adding you know it could be doing

[00:33:11] a meat but you have to realize when you

[00:33:12] start doing like this you're going to

[00:33:13] complicate things and you're also

[00:33:15] going to realize that you have to

[00:33:16] understand the dangers of food now

[00:33:18] the dangers so I think you have to

[00:33:21] realize that the best thing I would

[00:33:23] probably say is he could start small

[00:33:25] he could start making some maybe

[00:33:27] some dessert baguettes and maybe

[00:33:29] offering to a local coffee shop so

[00:33:31] local restaurants and see if they'd be

[00:33:33] willing to try it out say look I'll

[00:33:35] let you try my baguettes out for you

[00:33:37] know let you try it doesn't amount and

[00:33:39] if you like them come back to me next

[00:33:41] time and this is what I'll charge you

[00:33:43] for whatever so I think that's the

[00:33:45] issue I think the up hill road he's

[00:33:47] got is that a lot of people are just

[00:33:49] making baguettes I mean I can look

[00:33:51] at in my home and I can go to

[00:33:53] four or five bakeries to me I look

[00:33:55] at this concept and and maybe I'm

[00:33:58] wrong in this matter of thinking but

[00:34:01] I look at it and I go oh my god I mean

[00:34:04] to replace a good

[00:34:07] income to replace I don't know let's

[00:34:09] say a six-figure income right

[00:34:11] you're gonna make a lot of bread you

[00:34:14] do realize what he's doing or she's

[00:34:16] doing is it's a side hustle right

[00:34:19] okay um in order to get to that

[00:34:23] level you've got it you've got to

[00:34:24] move from side hustle to high volume

[00:34:27] and quality control yeah so you can

[00:34:30] only out of how he can bake probably

[00:34:32] a day he probably can bake two or four

[00:34:34] loaves a day maybe right right I know

[00:34:38] some people that have Facebook groups

[00:34:40] okay and they make 12 loaves

[00:34:45] okay one of them sells them for

[00:34:50] five they ask for a five dollar

[00:34:52] donation okay another one likes to

[00:34:57] make sour dough but they're really not

[00:35:00] bringing in they're not really raking

[00:35:02] in the dough no pun intended right

[00:35:05] they've got to get to scale so I think

[00:35:08] what has to happen is he's got to get

[00:35:10] a recipe that people like then there

[00:35:13] are things like RPA robotic process

[00:35:15] automation or having the bag yet made

[00:35:18] for him with his recipe because I

[00:35:21] don't think it's the fact that he

[00:35:23] makes the bread that's the thing

[00:35:25] because anybody can make bread it's

[00:35:27] it's the recipe I've been told this on

[00:35:30] all of my cookies and stuff people

[00:35:31] make cookies and they're like oh I always

[00:35:33] burn them like I said well there's a

[00:35:34] there's an art like one of the arts when

[00:35:37] you make cookies is and I've been

[00:35:38] baking for many years thanks to my

[00:35:40] grandmother which she was alive and

[00:35:42] she told me a lot of things but

[00:35:43] there are things I learned like for

[00:35:45] sale people say like you know you

[00:35:46] always have these metal trays and

[00:35:48] you know you clean the tray after

[00:35:50] all the problem is when you clean

[00:35:51] the metal tray you still get dirt

[00:35:53] from the cookie so you do wash the tray

[00:35:55] you still and I hate having dirty pans

[00:35:57] so and then it causes it to be

[00:35:59] permanent so then they say well you

[00:36:00] could put a little foil well that

[00:36:01] becomes a mess too so then I

[00:36:04] simple juice balls to use a

[00:36:06] partial paper okay that sound like a

[00:36:08] great idea I did that and then I

[00:36:10] started realizing well I can use

[00:36:12] partial cheaper four five six and

[00:36:13] eight and that was the problem you

[00:36:15] can't use the paper more than one

[00:36:17] time so when I make one batch

[00:36:20] and there's a race of oil I have

[00:36:22] to pull that off the pan cut a

[00:36:24] brand new and that I takes a lot more

[00:36:26] time but I will tell you that there's

[00:36:28] no bird cookies and there's no pans

[00:36:30] that look old so I think in his

[00:36:34] cases I would think he's got to come

[00:36:36] up with maybe like a jelly or something

[00:36:38] unique I don't know what his other

[00:36:39] skills are but he's got to come up

[00:36:40] with something culinary besides just

[00:36:42] baking any well-known baker is not

[00:36:45] known because they can make bread

[00:36:47] is not known because they can make a

[00:36:49] cake is known because they can make

[00:36:51] something unique for example I make

[00:36:53] a mini cheesecake everybody makes

[00:36:55] cheesecakes but the way I make the

[00:36:57] cheesecake with certain liquors and

[00:36:59] something that that makes my recipe

[00:37:01] and I often thought about hey you

[00:37:04] know John people send me John do you

[00:37:05] want to start a color and and that's

[00:37:08] got to my head a couple times I

[00:37:10] might still do that but my whole

[00:37:11] thing is doing it in a way that's

[00:37:13] very small and we're looking into

[00:37:15] some equipment next year that allows

[00:37:17] us to brand what we make but the

[00:37:19] whole thing is it's got to have

[00:37:21] something that's viable and the

[00:37:23] reason that I even went down this

[00:37:25] pathway is because I own a marketing

[00:37:27] advertising company and a marketing

[00:37:29] advertising company is not allowed

[00:37:31] to make food so I thought about

[00:37:33] starting out of the company so

[00:37:35] that company could hire the food

[00:37:37] company to make that food in those

[00:37:39] specific logos and names etc so what

[00:37:41] he's got is great but I think he's

[00:37:43] got to really come up with a

[00:37:45] concept of a taste can't just be a

[00:37:47] taste that probably tastes good

[00:37:49] maybe it's maybe it's in a matter of

[00:37:51] a certain type of butter he does but

[00:37:53] I would say it's got to be something

[00:37:55] more like a jelly like a jam like

[00:37:57] something like that and then

[00:37:59] not get too crazy with the

[00:38:01] packaging and

[00:38:03] and doing stuff like that he could

[00:38:05] make the mini he could do stuff

[00:38:07] for weddings he could do stuff for

[00:38:09] coffee tea houses but I think

[00:38:11] it's got to be more than just

[00:38:13] red you know I'm saying it's

[00:38:15] it's got to be this got to be

[00:38:17] some staple in there

[00:38:19] and then once he gets something that

[00:38:21] works he's got to decide does

[00:38:23] he want to keep continuing it or

[00:38:25] does he want to sell the recipe out we all know that's what the big companies do

[00:38:27] they get something that works

[00:38:29] they get the patents on it

[00:38:31] and then they they produce it for 30

[00:38:33] 4050 years so I think what he's

[00:38:35] doing is good I think he's passionate it's kind of

[00:38:37] like me saying to you I'm passionate

[00:38:39] about making kites I'm not but

[00:38:41] let's say I was and now making kites

[00:38:43] takes a lot of time there's a lot

[00:38:45] of people that make kites so

[00:38:47] just to just to prove a devil's devil's

[00:38:49] advocate point you know what

[00:38:51] is let's say the profit

[00:38:53] on kite making

[00:38:55] if we had to think about that

[00:38:57] well um

[00:38:59] the profit on kite making

[00:39:01] you basically have to invest about $500

[00:39:03] in equipment if you want to do it

[00:39:05] properly so that you can actually make kites

[00:39:07] okay

[00:39:09] and then

[00:39:11] you have problems with

[00:39:13] sometimes putting them together and stuff like that

[00:39:15] so I mean you can make

[00:39:17] you can make some

[00:39:19] some profit

[00:39:21] but you have to realize that if you make a really

[00:39:23] good kite

[00:39:25] you're gonna probably make about $25

[00:39:27] per kite

[00:39:29] okay so

[00:39:31] most people most good kites out there

[00:39:33] will sell between 50-100 bucks

[00:39:35] but see what I'm saying it always comes down to that commodity thing right

[00:39:37] what is it that you're doing

[00:39:39] differently you know if he's making

[00:39:41] something that's very unique

[00:39:43] maybe he's making a

[00:39:45] bread that has somebody's name in it or something

[00:39:47] but these are all things that take time

[00:39:49] so I think he has to figure out

[00:39:51] it might be great that he's passionate about it

[00:39:53] but is he a baker

[00:39:55] or is he just a bread person

[00:39:57] I don't know if he likes to bake

[00:39:59] or like my type of thing that I do

[00:40:01] I do more pastries

[00:40:03] and more desserts than I do more dinner

[00:40:05] that's just my thing

[00:40:07] it sounds to me like he likes to make the bread

[00:40:09] but I'm not hearing

[00:40:11] whether he's truly

[00:40:13] passionate about being in pastries

[00:40:15] or being a pastry yeah like I don't know

[00:40:17] I don't know if the passion is even there

[00:40:19] for business

[00:40:21] as much as it is just the creation of the bread

[00:40:23] I just know the guy can make a lot of bread

[00:40:25] so one way to test that is he can make a couple loaves

[00:40:27] of bread and

[00:40:29] he can bring them down how people sample them

[00:40:31] let people like what do they think

[00:40:33] about it and then start

[00:40:35] figuring out on paper what is the cost

[00:40:37] for a bread making business

[00:40:39] what does it cost like I could tell you right now

[00:40:41] how much it costs to make me a cookie

[00:40:43] I'm not selling my cookies but I know

[00:40:45] what every cookie cost me

[00:40:47] so you worked out

[00:40:49] the economics of the cookie

[00:40:51] he would have to work out the economics of the bread

[00:40:53] and not do it

[00:40:55] pie in the sky

[00:40:57] be very real about it

[00:40:59] yeah I think that but a lot of people don't want to do that

[00:41:01] well it's not fun

[00:41:03] well it's not that it's not fun

[00:41:05] it's that they might not have

[00:41:07] the head to do it I don't mean that in a bad way

[00:41:11] a lot of entrepreneurs are not

[00:41:13] money people when it comes to thinking

[00:41:15] so over the last few decades

[00:41:17] white PM bread has gone

[00:41:19] from 84 cents to $1.53 per loaf

[00:41:21] okay that's quite a bit

[00:41:23] and it is a staple of our society

[00:41:25] so let's just say he wanted to sell bread

[00:41:27] I don't know let's say he had some rocket bread

[00:41:29] and he wanted to sell for $3.99

[00:41:31] he's still not going to make

[00:41:33] anything astronomical

[00:41:35] until he does something that has a real experience

[00:41:37] do you remember the book about the fish

[00:41:39] where there were

[00:41:41] lady goes to the store and she gets fish

[00:41:43] at a very low price

[00:41:45] and she doesn't buy it there

[00:41:47] the next store has the fish for a little more money

[00:41:49] but the store is cleaner and they charge a dollar more

[00:41:51] then the third store has fish for

[00:41:53] another dollar more

[00:41:55] but then the fourth store has the fish

[00:41:57] for four times the price

[00:41:59] but everybody goes to that store

[00:42:01] well why?

[00:42:03] it is clean

[00:42:05] it's just like the second store

[00:42:07] but at the fourth store they get everyone a bag

[00:42:09] when they walk in

[00:42:11] hey John how are you what can we get you

[00:42:13] I don't know if Louder great

[00:42:15] you throw it out I catch it

[00:42:17] here's your next catch what else can we get you

[00:42:19] and you catch your food so the slogan is

[00:42:21] come in and catch your own food

[00:42:23] in line or something like that

[00:42:25] so these are the kinds of things

[00:42:27] that propel business forward

[00:42:29] people like to be part

[00:42:31] why does Disney successful and I studied Disney

[00:42:33] and I've been in Disney's courses

[00:42:35] it's not because Disney has a lot of money

[00:42:37] Disney operates on a premise

[00:42:39] called experience

[00:42:41] so they have a business model

[00:42:43] their business model is

[00:42:45] they will start out with being

[00:42:47] polite to you that's number one

[00:42:49] they will always be polite to you over everything else

[00:42:51] okay the only thing

[00:42:53] that they will not be polite to you

[00:42:55] is a safety issue so safety is first

[00:42:57] being

[00:42:59] polite is second

[00:43:01] okay number third

[00:43:03] is not efficiency they will

[00:43:05] waste product to a better show

[00:43:07] and efficiency is fourth that's their model

[00:43:09] that's their model

[00:43:13] so someone will always

[00:43:15] be polite to you in Disney no matter what

[00:43:17] unless it's a safety issue

[00:43:19] and they'll always stay in character

[00:43:21] which is part of the experience

[00:43:23] and there's that experience

[00:43:25] and I think in this case

[00:43:27] for what he wants to do

[00:43:29] the question I ask myself is

[00:43:31] what is he passionate about

[00:43:33] we talk about making bread what does he like so much

[00:43:35] maybe

[00:43:37] he shouldn't make bread

[00:43:39] maybe he should teach making bread

[00:43:41] maybe he start a school

[00:43:43] about how to make bread for bakers

[00:43:45] and that's for him

[00:43:47] to decide

[00:43:49] I think that ultimately

[00:43:51] we might have found the solution for this guy

[00:43:53] which is to dress him up as a Disney princess

[00:43:55] and hand out baguettes at Disney

[00:43:57] well

[00:43:59] no no because you have to

[00:44:01] realize something

[00:44:03] that's nice but you have to realize

[00:44:05] that that's only going to go

[00:44:07] so far because if the

[00:44:09] product doesn't lead to that magic

[00:44:11] then

[00:44:13] why are you dripping up at all this foolishness

[00:44:15] like what's the thing I mean you can say

[00:44:17] super Sunday I'm gonna dress up like a hot dog

[00:44:19] or like a football and hand out baguettes

[00:44:21] great

[00:44:23] but it doesn't

[00:44:25] really do something for someone

[00:44:27] and I think the case is

[00:44:29] he's doing this because he enjoys making bread

[00:44:31] he loves having fun

[00:44:33] making bread and nothing wrong with it

[00:44:35] but I always tell people there's a hobby

[00:44:37] and there's a business okay

[00:44:39] you can make

[00:44:41] your hobby a business

[00:44:43] don't make your business a hobby

[00:44:45] what does that mean

[00:44:47] so if you have

[00:44:49] a business and you treat

[00:44:51] that business like a business

[00:44:53] okay

[00:44:55] you're mindful

[00:44:57] you know all the stuff

[00:44:59] the costs

[00:45:01] you're committed great

[00:45:03] don't start to lack that

[00:45:05] because I'll do it tomorrow because

[00:45:07] I just get around to it

[00:45:09] that's treating it like a hobby

[00:45:11] if your hobby starts out with an interest

[00:45:13] and then you say you know what

[00:45:15] I want to get more serious about it

[00:45:17] I'm gonna start out as a hobby

[00:45:19] no that makes perfect sense

[00:45:21] me, I'm an aviation guy

[00:45:23] and I agree completely on that one

[00:45:25] so you can start off

[00:45:27] I have a hobby I love flying airplanes

[00:45:29] I want to get this rating

[00:45:31] now I'm a commercial pilot

[00:45:33] now I can actually make money

[00:45:35] now I'm making a little bit of money

[00:45:37] now I want to buy an airline

[00:45:39] and you can do that

[00:45:41] you can buy a part 135 airline

[00:45:43] and now you can actually

[00:45:45] there was a big company probably remember them

[00:45:47] I was pilots

[00:45:49] well pilots and they started

[00:45:51] coming I'm trying to remember the name of it

[00:45:53] it lasted for a little while but the reason it didn't

[00:45:55] go anywhere is that the pilots were not

[00:45:57] business people and the way it worked

[00:45:59] is when you got off the plane

[00:46:01] there was nobody at the gate

[00:46:03] so the pilots get off the plane

[00:46:05] like oh wait the pilots are coming they're also the gate attendants

[00:46:07] am I kidding me

[00:46:09] no no they'll help you with the next flight too

[00:46:11] we have to hurry up because I have

[00:46:13] to get on the plane I'm captaining this flight

[00:46:15] so we have to wrap this up

[00:46:17] well I want to get a ticket I know but I only have 5

[00:46:19] minutes and I have to check the plane before

[00:46:21] you have to kind of

[00:46:23] have some priority so that didn't go anywhere

[00:46:25] and then when we got on the plane I never forget this

[00:46:27] they were going to do

[00:46:29] the safety announcement

[00:46:31] and they said what kind of safety announce it do you prefer

[00:46:33] what kind of safety announce you prefer

[00:46:35] well do you prefer a female

[00:46:37] a male do you want a comedy

[00:46:39] like what do you want

[00:46:41] and we're like we don't care okay we'll give you a

[00:46:43] comedian so the guy comes on

[00:46:45] thank you for going such as such airline

[00:46:47] for those of you on the

[00:46:49] left end of the plane okay

[00:46:51] well let's just say although I think it was Republicans that were

[00:46:53] our left or the end of the plane are

[00:46:55] our republicans please remember

[00:46:57] that it is important

[00:46:59] that you help the right end of the plane

[00:47:01] our democrats as well that includes

[00:47:03] when it's time for our face mask

[00:47:05] please be sure to put yours on

[00:47:07] and please don't fight there's plenty of

[00:47:09] masks to allow them to get theirs on once you're

[00:47:11] continued to and they would do this whole thing

[00:47:13] that with the whole thing was done

[00:47:15] about jumping off the plane and

[00:47:17] light preservers so again please don't fight

[00:47:19] over the preservers as we have plenty they were

[00:47:21] paid for and then it came time

[00:47:23] for the flight and

[00:47:25] as you know we try to keep this a no-fills

[00:47:27] airline but we still try to give you all the safety

[00:47:29] and all the benefits so we asked our crew

[00:47:31] to do a little bit more work for you

[00:47:33] people flying thus

[00:47:35] when you have garbage please notice there are garbage

[00:47:37] pails along please throw out your own garbage

[00:47:39] fine in order to keep our prices

[00:47:41] down you'll notice that our

[00:47:43] our second stew will be passing around

[00:47:45] a basket please pass it over

[00:47:47] your head once grab a piece and pass

[00:47:49] it back when the soda comes just take

[00:47:51] one can and they were doing this like

[00:47:53] this they're passing the whole thing we're

[00:47:55] on a plane one time and the plane

[00:47:57] did more than a turn it did like

[00:47:59] pretty wide turn sorry about

[00:48:01] that little bit of a gutter there

[00:48:03] we had some wind knocked us off our course

[00:48:05] but feel free to have yourself

[00:48:07] an extra can of soda or an extra

[00:48:09] snack bar and we should be getting

[00:48:11] you back to Florida soon we do apologize

[00:48:13] for that slight detour we had to take

[00:48:15] and wow and then

[00:48:17] I remember being on a plane just a few weeks

[00:48:19] ago and

[00:48:21] these younger but you know it is the pilots

[00:48:23] it's not always the air conditions that I've learned

[00:48:25] this he's always the air no

[00:48:27] people can fly in all kinds of conditions

[00:48:29] well these pilots were up there I think

[00:48:31] they were probably only their 20s and 30s

[00:48:33] and I had to say he was probably the best flight I had in 20 some years

[00:48:35] there wasn't one bit of turbulence

[00:48:37] a lot of times

[00:48:39] these other pilots they don't

[00:48:41] read I guess you want to call it

[00:48:43] the wind or read the guides

[00:48:45] properly and they try

[00:48:47] to go too close and then we get all these buffs

[00:48:49] then they apologize this guy was great

[00:48:51] because he said you know he says I don't

[00:48:53] want to promise you anything we're going to do our best to get you a good flight

[00:48:55] but I really don't have any info to share with you

[00:48:57] we'll share more in the air

[00:48:59] so we get in the air he doesn't tell us anything else

[00:49:01] he tells us about smooth flight, rough flight nothing

[00:49:03] the whole flight was smooth

[00:49:05] a lot of them tell you we're going to have a great flight

[00:49:07] we're in a lousy flight and it's always wrong

[00:49:10] so I think that's a

[00:49:12] interesting thing but I think what you're saying

[00:49:14] is that we know we have the passion

[00:49:16] for something we have to realize

[00:49:18] is it a viable business

[00:49:20] I mean we want to go might want to go

[00:49:22] in the popcorn business is that a

[00:49:24] profitable business we may want to go in the cupcake

[00:49:26] business isn't a profitable business

[00:49:28] and I think the question is about him

[00:49:30] and what it is with his loaves of bread

[00:49:32] is

[00:49:34] I would say he probably should start out

[00:49:36] with something small

[00:49:38] maybe he should just pick a couple holidays

[00:49:40] and just bake for those holidays

[00:49:42] and see how people go could be Christmas

[00:49:44] could be Easter maybe bake an Easter loa

[00:49:46] or something and maybe take off a hold

[00:49:48] two weeks and do that but

[00:49:50] I would say he's going to need to figure out

[00:49:52] the time get everything down pat

[00:49:54] and have more of a schedule so that

[00:49:56] every day he's going to be baking

[00:49:58] loaves and put that into

[00:50:00] his time because

[00:50:02] it doesn't sound like he bakes consistently

[00:50:04] it's like kind of something he just does

[00:50:06] yeah yeah so listen we are

[00:50:08] unfortunately out of time John and

[00:50:10] it's been a pleasure having you on and I want to give

[00:50:12] you an opportunity at least leave maybe a final

[00:50:14] thought bit of wisdom and tell people how to find

[00:50:16] you okay so

[00:50:18] go ahead and let the audience know how do we find

[00:50:20] you so first out you want to tell you who

[00:50:22] I am I'm John C. Morley I am

[00:50:24] a serial entrepreneur and

[00:50:26] of course you guys may know that I am a podcast host

[00:50:29] and a podcast coach

[00:50:31] and I specializing in helping people

[00:50:34] basically find the stories about

[00:50:36] their business from truth

[00:50:38] they want to reach out to me they can go to believe

[00:50:40] B.E.L.I.E.V.E

[00:50:42] me M.E. Achieve A.C.H.I.E.V.E.

[00:50:44] dot com you can check out my

[00:50:46] videos my podcast I.F.Y.L.

[00:50:48] the J.W.W. Tech Talk as well as

[00:50:50] read up on my two weekly

[00:50:52] articles that are right I'm a member of the

[00:50:54] Press Association now celebrating seven years this

[00:50:56] November and I write

[00:50:58] stories and put video together

[00:51:00] that's all about truth

[00:51:02] I recently wrote an article about how

[00:51:04] why and when you should

[00:51:06] change your job

[00:51:08] so check that out believe me chief dot com

[00:51:10] and click on John C. Morley's

[00:51:12] recent articles and there's just a

[00:51:14] lot of stuff that you guys

[00:51:16] can gravitate toward but

[00:51:18] the thing I want to leave you with is everything

[00:51:20] that happens in this world

[00:51:22] happens for one reason because of the

[00:51:24] thoughts you had yesterday the things that are

[00:51:26] going to happen tomorrow are only going to happen

[00:51:28] because of the thought and the attention you put on it today

[00:51:30] all right well thank you so much

[00:51:32] John it's been a pleasure having you on

[00:51:34] and again go to

[00:51:36] his website connect with him if you're interested

[00:51:38] and uh and again John thank you

[00:51:40] thank you very much it's pleasure and a privilege

[00:51:42] to be with you